Green Marketing
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Green marketing
Bamboo café sits at the end of Central Avenue in downtown Naples historic district. They have done very well with marketing there restaurant in the local community. They are doing this well by forming a local pamphlet called Naples originals. We should present the local farmers that they use. One of which Inyoni Farms, has a very large local following.
Marketing the Sustainable Way
Bamboo café is featured in a small pamphlet that they and other restaurants use to show each other businesses in all of their shops called Naples originals. They can change their section to show off what they are doing to become totally efficient in each part of the building and food services. They can at the bottom of the section of the Naples Originals, show how the paper used for the pamphlet is made from recycled paper.
Investment for the Future
The Naples Originals pamphlet should also include a statement that shows Bamboo Cafés willingness to present the public the many ways of being sustainable. Like include inside their calendar dates that reflect day when they will have a presentation of tips not only inside your kitchen but also your home.
Guerrilla marketing tactics would most certainly be involved for Bamboo. Some of those tactics would be unconventional marketing like some graffiti in the right areas, and maybe add some street giveaways and some funny PR stunts would help lighten the mood on the green business idea. All of these ideas rely on time, energy and imagination rather than a large marketing budget. Bamboo café does not have the large budget as do some of the other restaurants in the area.
Cross marketing
Cross marketing with other green businesses in the city or nation-wide with a solar panel company such as FAFCO Solar, a green building company such as Bonita Bay Group, A. Vern and Allen or a real estate company such as Century 21. This will have Bamboo Café seen by many local upscale consumers that are already seeking out a sustainable ways to live. This Earth friendly lifestyle is showing its face all over the world and in many ways these days, such as the LOHAS market segment, which encompasses over 63 million people.
This strategic partnership as I said gets Bamboos Cafés name and what they are about to all the consumers that are already seeking out this way to survive. They can easily come together with business such as the Conservancy in Naples, and FAFCO, a solar heating company.
Every day thats goes by somebody going to want to pay less for their electric and will want to buy solar panels. And where they are concerned with the power, they will be concerned with how their food is cooked and where it came from.
I think that also