Essay About Bardot Marketing Plan And Consumer Price Perception Of Bardot Garments

Bardot Marketing Plan
Holistic Report
By: Elizabeth Ricketson, Hayley Ashworth, Stephanie Smith & Rachel Louey
Group: M
Garment Category: Fashion Tops
Table of Contents
1.0 Executive Summary
2.0 Current Marketing Situation
2.1 Market Situation at a Glance
2.1.1 Industry Revenue
2.1.2 Product & Market Segmentation
2.1.4 Industry Costs and Average Sector Costs
2.1.6 Major Players
2.1.7 Consumer/Customer Profile
2.2 Product situation
2.3 Competitive situation
2.3.1 Sportsgirl
2.3.2 Dotti
2.3.3 Forever New
2.3.4 Cotton On
2.3.5 Competitor Perception Map
2.4 Distribution situation
2.4.1 Distribution of Bardot fashion tops
2.4.2 Retail Distribution Channel
2.4.3 Myer
2.4.4 Australian Wholesale Boutiques
2.4.5 International wholesalers
2.4.6 Bardot online
2.5 Macro environment situation
2.5.1 Economic Conditions
2.5.2 Political and Legal forces
2.5.3 Competition
2.5.4 Social and Cultural forces
2.5.5 Technology
3.0 SWOT & Issues Analysis
3.1 Strengths
3.1.1 Affiliation with Myer Department Stores
3.1.2 Bardots Subsidiaries
3.1.3 Encouragement of Customer Loyalty, Through Use of VIP Cards
3.1.5 Bardot has an online store
3.2 Weaknesses
3.2.1 Consumer Price Perception of Bardot Garments
3.2.2 Bardot Cater Primarily For Small Figured Women
3.2.3