Essay About Basic Rules And E-Business

A Primer On Developing An E-Business Strategy
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A Primer on Developing An E-Business Strategy
Table of Contents
Chapter 1 Page
Doing Business on the Internet 1-3
Ð* E-Business versus E-Commerce is there a difference
Ð* The basics revisited
Ð* The WWW and the changes in the environment of business
Ð* Some E-Business statistics
Chapter 2
Is E-business for me? 4-9
Ð* Some reasons for going online
Ð* Brick and mortar versus click and mortar
Chapter 3
Preparing the online business 10-12
Ð* Developing an E-business plan
Chapter 4
The Basics of E-Business Design 13-17
Ð* Personalizing a Web site
Ð* Basic rules in developing Web sites
Chapter 5
Marketing Strategies on the WWW 18-21
Ð* Virtual societies
Ð* Virtual society from a strategic perspective
Ð* Need for localization
Ð* Promoting your E-business
Chapter 6
Customer Relationship Management 22-24
Ð* CRM Defined
Ð* Why is CRM important
Ð* CRM in the WWW environment
Chapter 7
Financial Transactions on the WWW 25-28
Ð* Methods of financial settlement
Ð* Financial transactions on the WWW- The issue
References 29
Glossary of Terms 30-31
Chapter 1
Doing Business on the Internet
E-Business versus E-commerce is there a difference?
The term E-business was initially crafted in a thematic campaign by IBM in 1997 and
subsequently defined as “a secure, flexible, and integrated approach to delivering
differentiated business value by combining the systems and processes that run core
business operations with the simplicity and reach made possible by Internet technology”
commerce were often referred to interchangeably. The offering of this formal definition
marked the coming of age of the adoption of the Internet and its technology to go beyond
the function of E-commerce and encompass other functionalities such as e-marketing, e-
franchising, e-mailing and many more. In a nutshell, E-business is the function of
deploying technology to maximize customer value while E-commerce is the function of
creating exchange (i.e., buying and selling) over digital media (Kalakota and Robinson
1999).
The Basics Revisited
As recognized above, the new paradigm of E-business that is being currently defined is
simply technology driven. This changes everything. Kalakota and Robinson map this
dramatic paradigm shift by presenting the following as the rules governing e-business:
Rule
Rule 1 Technology in no longer an afterthought in formulating business strategy,
but the actual cause and driver.
Rule 2 The ability to streamline the structure, influence, and control of the flow of
information is dramatically more powerful and cost-effective than moving
and manufacturing physical products
Rule 3 Inability to overthrow the dominant, outdated business design often leads
to business failure
Rule 4 The goal of new business designs is to create flexible outsourcing alliances
between companies that not only off-load costs, but also make customers
ecstatic
Rule 5 E-commerce is enabling companies to listen to their customers and
become either “the cheapest,” “the most familiar,” or “the best.”
Rule 6 Don’t use technology just to create the product. Use technology to
innovate, entertain, and enhance the entire experience surrounding the
product, from selection, and ordering to receiving and service.
Rule 7 The business design of the future increasingly uses reconfigurable e-
business community models to best meet customer’s needs
Rule 8 The tough task for management is to align business strategies, processes,
and applications fast, right, and all at once. Strong leadership is
imperative.
*Drawn