Journal Articles
LIST OF TITLES:Philippine film industry represented by love teamsSocial Media’s other powerful tool: sense of anonymity#’s the new avenue for P.R and Advertsing and the Power of Online NumbersComparative Analysis of Korean Drama in the Philippines CultureThomsen, Steven, R. (2002). Health and Beauty Magazine Reading and Body Shape Concerns Among A Group of College Women. Journalism & Mass Communication Quarterly, 79 (4), 988 – 1007. Sage Publications.Summary:        A study about two types of magazines: health and fitness magazine and beauty and fashion magazine as to whether they have a direct influence to women’s body and shape concerns that is based on three factors: hope, men’s expectation of female thinness and expected weight gain or loss in five years.
Armstrong, C. L., & Nelson, M. R. (2005). How Newspaper Sources Trigger Gender Stereotypes. Journalism and Mass Communication Quarterly, 82(3), 820 – 837.Summary:        Using the “Ethic of Care”, individuals can be identified as to whether they are more inclined in gender stereotyping or not that is triggered by news sources. According to the study people who have a high caring have less tendency to to assign gender to news sources as they are more focus in evaluating information than those who have built schema when viewing news and its sources.Lackaff, D., Rosen, D., & Stefanone M. A., (2010). The Relation between Traditional Mass Media and “Social Media”: Reality Television as a Model for Social Network Site Behavior. Journal of Broadcasting and Electronic Media, 54(2), 508 – 525. Summary:        The study uses Social Cognitive Theory of Bandura as its framework. It looks into the relationship between the behavior of Reality TV audience and user modeled behavior on social networking sites. As the two platforms share the same distinct trends: breaking the privacy boundary and and being a self-made celebrity.