Essay About Beauty Tools And Revlon Beauty Tools

Revlon Case Study
Essay Preview: Revlon Case Study
Report this essay
weeeeeeee wqeeqwe qweew wewewe s in 10 minutes, as well as its Frost & Glow highlighting brand. In
haircare, the Company sells the Flex and Aquamarine lines in many countries and
the Bozzano and Juvena brands in Brazil.
Beauty Tools: The Company sells Revlon Beauty Tools, which include nail and eye
grooming tools, such as clippers, scissors, files, tweezers and eye lash
curlers. Revlon Beauty Tools are sold individually and in sets under the Revlon
brand name and are the number one brand of beauty tools in the U.S. mass-market
distribution channel. In 2005, Revlon introduced 14 new Beauty Tool products,
including a new line called Expert Effects which have been designed
ergonomically to enable proper technique for expert-like results.
Fragrances: The Company sells a selection of moderately-priced and
premium-priced fragrances, including perfumes, eau de toilettes, colognes and
body sprays. The Companys portfolio includes fragrances such as Charlie and
Ciaraas well as Jean Nat. In 2006, the Company intends to re-enter the prestige
fragrance market in the U.S.
Anti-perspirants/deodorants: In the area of anti-perspirants and deodorants,
the Company markets Mitchum, Aquamarine and Hi & Dri antiperspirant brands in
many countries. The Company also markets hypo-allergenic personal care products,
including antiperspirants, under the Almay brand.
Skincare: The Companys skincare products, including moisturizers, are
predominantly sold under the Almaybrand name, as mentioned above. Other brand
names include Eterna 27, Vitamin C Absolutes and Ultima II. In addition, the
Company sells skincare products in international markets under
internationally-recognized brand names and under various regional brands,
including the Companys premium-priced Gatineau brand, as well as Ultima II.
Marketing
The Company markets extensive consumer product lines principally priced in the
upper range of the mass-market distribution channels and certain other channels
outside of the U.S.
The Company uses print and television advertising and point-of-sale
merchandising, including displays and samples. The Companys marketing
emphasizes a uniform global image and product for its portfolio of core brands,
including Revlon, ColorStay, Revlon Age Defying, Almay, Vital Radiance
(currently available only in U.S. retailers), Charlie and Mitchum. The Company
coordinates advertising campaigns with in-store promotional and other marketing
activities. The Company develops jointly with retailers carefully tailored
advertising, point-of-purchase and other focused marketing programs. The Company
uses network and spot television advertising, national cable advertising and
print advertising in major general interest, womens fashion