Behavioural SegmentationEssay Preview: Behavioural SegmentationReport this essayBehavioral Segmentation.        Generally, behavioral segmentation is more focused on behavioral patterns. It divides consumers in the market into groups that are based on their knowledge, their uses of the product, responses and attitude towards the product. This segmentation is commonly used in the industry of marketing and through this division, great focus is placed on the consumer’s behavioral pattern. Many marketers believe that behavioral variable is the starting point for building profitable market segments. In accordance with the global consulting firm, North Highland, “Customers want to be treated as humans, so the company must change their behaviors to increase revenue, customer’s loyalty, share of wallet and referrals.”, (North Highland, 2015). There are different forms of behavioral segmentation. This includes occasion segmentation, benefits segmentation, usage rate, user status, attitude and loyal status.Based on the Petron Miles Privilege Card advertisement, the advertiser is targeting customers whom need to fill up their vehicles’ fuel tank. The strategy that the advertiser used is for the brand-loyal customers. For example, the customers have to sign up for the membership card so that they can collect the points they have earned by 1 point for RM1 every time they fill up at any Petron service stations and purchase products from the provided mart. Then, they get redeem the points and enjoy the privileges. The company are aware that the fact of the brand loyalty is the chain from one customer to another. The most loyal group of customers will be rewarded for purchasing the product regularly and this will often encourage the customers whom are not so loyal to improve their loyalty towards the product. The advertiser has also stated that the customers can earn points faster as the customer can enjoy more rewards. This shows that the company encouraged their customer to be more loyal towards the product because the higher the loyalty of a customer has towards a product, the higher the customer’s base is expected to increase.
**Behavioral segmentation. This is the part where the product is presented as a category of satisfaction. This includes:‡ customers’ behavior,‡ sales or customer engagement,‡ satisfaction, and customer care‡.” The goal in this part in relation to customers and businesses is to generate sales, increase customer support, and increase customer relationship with their customers. The goal there should be to attract and develop their customers by increasing sales and customer support. An advertiser, therefore, will target the customers with the highest satisfaction. As mentioned earlier, some of these people will also choose to be on a business model that generates revenue and their customers will be rewarded for doing so. This strategy can also be promoted through advertising.
**A Behavioral Segmentation. This is the part where the advertising is presented as a category of satisfaction,‡ sales or customer engagement,‡ satisfaction, and customer support. This includes:‡ consumers’ behavior,‡ sales or customer engagement,‡ sales or customer care‡.” The goal in this part in relation to consumers and businesses is to generate sales, increase customer support, and increase customer relationship with their customers. An advertiser, therefore, will target the customers with the highest satisfaction. As mentioned earlier, some of these people will also choose to be on a business model that generates revenue and their customers will be rewarded for doing so. This strategy can also be promoted through advertising. A Behaviourals Segmentation. The segmentation of the company comes through the marketing of a number of types of things that the company believes are key to increasing the business. For example, the advertisements that are displayed through the company is the products that help the customers achieve their goals. This segmentation was first demonstrated in the advertisement for the Petron Miles Privilege Card and is described as “Behavioural Segmentation”. In other words, these segments are the only two segments that are used in the industry when it comes to making an “audience call”; this segmentation of the company is actually for the brands. These segments are typically presented through advertisements and thus customers are given a certain number of options to reach or win their rewards.
**Behavioral Segmentation. As shown in the ad for the Petron Miles Privilege Card.
Conclusion
For the purpose that I will describe some of the main reasons why some of the following principles and methods were adopted by the ad companies, my objective is to demonstrate that they actually have not had many marketing strategies that are compatible with the requirements of their business. Their only reason as to why is simply because of other products which they use. This would not justify ad spending on products that are not compatible with their expectations.
Behavioral Segmentation can be categorized into