Berri Marketing Plan
1.0 Introduction
1.1 purposes
This objective will provide a digital marketing plan for BERRI the local Australia juice company. In addition, the paper also introduces the company sample background and analyzes the company currently situation including environment analysis and SWOT report then give suitable target market and new digital marketing plan to improve the company future development.
1.2 Background
According to the data shows, “berri” from the local aboriginal tribes, it is meaning “Wide River Berry was announced in 1911 that vineyards and orchards (such as oranges, apricots and peaches) in a small town (Wikipedia 2014). BERRI’s juice production for the first time that in the 1950 s, berry has been produce fruit produce involving the juice (Wikipedia 2014). BERRI has been experience of sourcing the best fruit to make juice for customer enjoy over than 70 years. BERRI fresh juices of raw materials come from local Australia and guaranteed the BERRI’s raw of fruit have variety excellent quality. Australia adapts to seasonal flowers, fruits and vegetables are very rich. BERRI fresh juice is always in every moment of the most delicious fruit picking accurately, quickly and then to go nuclear processing results mud pulp for maintain the quality to 18 degrees below zero storage, preservation transport to the factory, to the fresh quality guarantee no discounts. At the same time BERRI employees to puree the entire machining process of strict supervision, every year to check of orchards, raw materials and production line, to provide customers with safe, delicious, fresh, high quality puree.
2. Situation analysis
Situation analysis is the use of environmental scanning analysis of the overall environment of Political, Economic, society and technology, and other four factors of a model (Strauss and Frost 2012). This is also in market research, part of the external analysis, can give the company a general overview of the different factors in the environment. This policy tool can also be effective understanding market growth or decline, enterprises situation, the potential and operation direction.
2.1 Technological Trends
Nowadays, most of Australians have successful experience for online shopping. Because of that the digital marketing have been became the most popular way for customer shopping method. Based on the data shows the increasing numbers of customers make decision for purchase the product on the internet (News 2014). According to the research of annual world Internet project, in the number of online purchase of 2011 and 2013 of the results has found the Australians has risen more than 46% (News 2014). Moreover, research also indicate, more and more company through the FaceBook and twitter to