Best Marketing Tactics
The traditional and nontraditional way marketers reach their audience by sending mass advertising focused on brand building and support are no longer a viable solution for the majority of companies to focus on today. Why, might you ask; because there is too much clutter with using these techniques and the reprecations are affecting companys bottom lines? The overall shifts in channels, buyer behavior and technology in the past couple years are being redefined to communicate a two way dialogue that builds upon past behavior, and adapts based on current behavior. The bottom line, if new technology is not incorporated with some or all of the marketing efforts business will be lost or passed on to companies who maintain their strategies and the best marketing tactics will prevail.
Past
The mass marketing efforts used my many companies in the past were becoming extremely over powering to consumers who are constantly being thrown messages left, right and centre. Capturing responses from consumers used to be easy because there were only a few channels to communicate by and limited technology present. The push marketing strategy of the past is being screened out by consumers that are now more tech savvy to shun out advertisements and overall clutter. Marketers who still use the push strategy are going to be sorry if they dont integrate some, or all of their efforts to social and interactive marketing. The marketing efforts will be pointless when they realize their efforts are no longer paying off and their bottom lines are less than expected.
Present-
Conversely Direct Channels of communication are now on the rise and using email, direct mail and telemarketing are ways which marketers communicate today. Using integrated marketing communications to direct campaigns to reach audiences are becoming less recognizable. Today messages are sorted, stored or deleted. Consumers have control to de-clutter their email inboxes or have direct mail stopped from showing up at their door step. Customers are in full control over the marketing efforts put through by companies. This is not something that is good at this point because companies arent seeing gains in profit, but instead