English as a Whole
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In my view, family comes first in terms of influences on a young adult. Our parents are our first and sometimes our best teachers. In some cases, parents could also be our best friends. Moreover, a father or a mother could be professionally a benchmark as well for a young adult. Young minds are always prone to wrong influences or negative energies. In my view, our family is the support network to which we can retort anytime or anywhere. They educate and direct us in our best interests. Furthermore, young adults are at an age where they need the right direction to channelize their energy and creative potential. A good guidance from someone who is more mature and has seen ups and downs of life is always a better mentor.
more interested in cars while the house decoration is more dominated by the wife.
children also play a role in the purchases made within the family as well as the decision making process in the family.
Buyer behaviour is strongly influenced by the member of a family. Therefore, Markets are interested in the roles of relative influence of the husband, wife and children in the purchase of a large variety of products and services.
If the buying decision of a particular product is determined by the wife, then marketers go ahead to make her the target audience.
Some of the tactics used by the children to influence their parents:
Pressure tactics – the children make a request, using threats, or intimidation to persuade parents to follow their wishes.
Upward appeal – the children persuade parents saying that their request has been approved by an older family member, teacher or even a family friend.
Exchange tactics – the children make an appointment either implicitly or explicitly to help parents if they get what they want.
Coalition tactics – the children seek help from others to persuade their parents to comply with their request or seek support from others for that person to agree with these children
Ingratiating tactics – the kids find the right time in a state where their parents a good mood or make their parents have a good mood before they make a request.
Rational persuasion – the children use logical opinions and tangible evidence to persuade their parents agreed to their request.
Inspirational appeals – the children use emotional appeal or a proposal that creates a feeling of enthusiasm with the attraction values of their parents.
Consultation tactics – the children find their parents opinions in making decisions.
One person