Walmart, Publix, Bi-Lo and Aldi
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Sahad KhilqaTerm PaperDate: Dec 5, 2016TERM PAPER IntroductionWalmart, Publix, BI-LO and Aldi are the companies that chosen for the term paper. Even though the companies are not related to my field in civil engineering, it has been decided to do an evaluation for them previously in assignment 2.5 from engineering management point of view and particularly from corporate communication efforts point of view. The set of objective criteria developed by the class to use in evaluating these corporate communication efforts is the message, media, branding (logo), social media, Press release, and constituencies.  These companies are merchandising companies and they are retailer and wholesalers. (Fred Phillips, 2013) Message WalmartWalmart sales reach in average over $1billion a day (Phillips, F., & Libby, R., 2011). On Walmart website, Walmart mission statement says “Saving people money so they can live better.” It is synonymous to the company’s slogan, “Save money. Live better.” The reputation of Walmart depends on this statement where its strategy takes place mainly on selling items with low marginal profit. It depends on the amount or the number of the sales to achieve a good net profit. Therefore, the message is clear and direct, and thereby people believe in this message. However, in my opinion, the second part of the statement “Live better” is not clear Walmart wages is low comparing to the other stores especially there are 2.2 million employees working at Walmart and barley they can meet their life expense. (FERGUSON, 2016). Walmart has consistency of the messagesPublixPublix was the largest employee-owned grocery chain in the US (
BI-LO messages are not consistent.  AldiAldi’s mission statement explained in its philosophy and according to its website says “Our unique business model enables us to provide the highest quality products at the lowest possible prices…”