Big Data – Value to Business – Essay – T Augustin
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Big Data – Value to Business
In a global environment, it is imperative that companies find ways of maintaining a competitive advantage whilst delivering on the needs and wants of the customer. Marketers, to remain ahead need to understand the minds of their target market in terms of attitudes, feelings and values and need to develop tactics or seek creative ways that would satisfy their business objectives and drive profitability. Data is ubiquitously available. The use and misuse of it forms our world – whether through the relationships with others or companies alike and this can lead to both a powerful and disruptive change. Despite the view taken of it, it is increasingly becoming a key structure on which companies of this era continue to thrive on; whether used ethically or not. McKinsey Global Institute (2011) states that big data will usher in fundamental changes in competition, innovation and productivity. With the increasing use of big data companies are better able to exploit customer intelligence and influence their decision-making patterns, make informed managerial decisions and increase their return on investment (ROI).

Big data has the power to revolutionise the art of management decisions. It is becoming a progressively significant asset for decision
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(2018, 11). Big Data – Value to Business. EssaysForStudent.com. Retrieved 11, 2018, from
“Big Data – Value to Business” EssaysForStudent.com. 11 2018. 2018. 11 2018 < "Big Data - Value to Business." EssaysForStudent.com. EssaysForStudent.com, 11 2018. Web. 11 2018. < "Big Data - Value to Business." EssaysForStudent.com. 11, 2018. Accessed 11, 2018. Essay Preview By: T Augustin Submitted: November 25, 2018 Essay Length: 327 Words / 2 Pages Paper type: Essay Views: 172 Report this essay Tweet Related Essays Rise of Big Business and Organized Labor - Henry Ford & Walter Reuthe RISE OF BIG BUSINESS AND ORGANIZED LABOR Henry Ford and Walter Reuther are two of the biggest names in the world of automobile industries and 390 Words  |  2 Pages Big Business Vs. Labor, 1870-1925 Reunited by the Union victory in the Civil War, America faced an era of reconstruction during which the value of the individual was reanalyzed and 1,024 Words  |  5 Pages Business Decision Making - Manipulating and Understanding Data MANIPULATING AND UNDERSTANDING DATA. Assessment Q1 Bergwear Ltd Cost of production(x) No.of products((f) (fx) (cf) (%cf) 1 4 4 4 6.70% 2 12 24 16 545 Words  |  3 Pages Pie Chart - Data Visualization for Businesses Pie Chart Data Visualization for Businesses A picture is worth a thousand words. The ability to graphically represent your business data gives you the power 913 Words  |  4 Pages Similar Topics One Big Strom Data modelling Business Intelligence Get Access to 89,000+ Essays and Term Papers Join 209,000+ Other Students High Quality Essays and Documents Sign up © 2008–2020 EssaysForStudent.comFree Essays, Book Reports, Term Papers and Research Papers Essays Sign up Sign in Contact us Site Map Privacy Policy Terms of Service Facebook Twitter

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Big Data And Mckinsey Global Institute. (July 8, 2021). Retrieved from https://www.freeessays.education/big-data-and-mckinsey-global-institute-essay/