Reebok Brand Case
World of Sporting Goods ranking 2 Adidas, Why would they need to acquire ranking 3 Reebok? The answer is that it is not as they are one. If ranked 3 such as eating and living alone, the big threes Law has been breached. The place winner-takes-all rule of is replaced. Through M & A and now the second and nine in the heyday of Nike and Adidas fight is now looking experts say. Indispensable to life that has become a part of life, sports and leisure and entertainment value and enjoyment to our day that much of the value of the variable is increasing by more and more our attention. There is the biggest sporting event of the world championships and the World Cup. Thus all the people said sounded funny to unite the Olympics was a big event not to be missed.
At the heart of this sports event in the world of sports-related companies to keep firmly in place to catch up with Nike that No.2 Adidas has to catch up with the leader Nike. So Adidas acquired the worlds third-largest company No.3 Reebok in 2006. In this field of products, there many ways and a lot of effort, and to challenge the global number one which will say to Nike.
Reebok 34% of the current share price premiums, topped a whopping $ 3.8 billion, about 4 trillion won our money to give money Adidas bought Reebok brand will.
Reebok has 12% of the market, Nike and Adidas sports shoes with three world and sporting goods manufacturers in the world as a sporting goods market. In addition, Reebok shoes ranked 2 their market share in the United States accounted for 31.8% of Nike and Reebok successor to the two accounted for 21.1%.