Zara Case Study
Zara Case Study
The biggest IT problem that ZARA faced was the lack of initiative in the
use of technology within its stores . This lack of initiative created
several problems in information management for store product managers .
DOS , as an operating system , was already obsolete at that point in time .
Although DOS is very stable , it lacks the immense range of applications ,
flexibility and time saving that operating systems such as Windows and
Linux (especially Red Hat ) can provide . Moreover , ZARA was the only
retailer to use DOS as an OS which also meant that there was no
guarantee of future services by the vendor . The vendor officially did
not sign a binding contract to continue providing DOS compatibly POS
systems in the future . With continued future plans for growth of stores
in Italy and other countries , it would be napve for the management to
assume that DOS based POS systems would be available after a few years .
There were two other issues within stores . Firstly , lack of continuous
internet connectivity strictly restricted communication that would
otherwise benefit store product managers and product managers in terms
of time saving and flexibility . Secondly , the use of PDAs to calculate
returns and check inventory was tedious and difficult for product
managers .
Recommendations
Create and present a proposal for discussion in the technology steering
committee that outlines a chronological plan of action for upgrading the
system
Upgrade the POS system starting from stores in Spain only . Stores in
Spain generate 47 of ZARA s sales . It is practical to launch a pilot
project in Spain first because of ease of project implementation
especially considering communication and geographical proximity to head
office (and the IT team of ZARA . This project can be expanded to
include countries after a period of six months after its success .
Port

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