Biotech Vision Marketing Plan
Table of Content
Company Description ……………………………………………. 3
Our Mission and Goals ………………………………….…………… 3
Product Description ………………………………………….…….. 4
The Target Market …………………………………………………. 5
Competitor Analysis …………………………… …………………… 6
SWOT Analysis ……………………………………..………………. 7
Budget, Schedule & Monitoring ……………..…………………….. 9
Product Strategy, Policy significance …………………….………….14
Promotion Strategies …………………………………….………….16
Distribution Strategies ………………………………………………. 17
Pricing Strategies ……………………..……..……………………… 20
Conclusion ……………………………..……..……………………… 20
Competitor Analysis
Company Description
BioTech Vision Device (Canada) Inc. is an organization in the eye care industry, which was founded in 2010 by our CEO Dr. Timothy Anderson. Over the years Dr. Anderson has taken pride in the company’s desire to provide devices that facilitate in reliable eye-sight for those living with the disability of blindness. As the company has advantaged in its technological breakthroughs; the patients who had to carry a big microscopy to be able to see an image better do not have to do this. With adept technicians designing and developing new and improved electronic devices for people living with the disability of blindness, we are extremely confident that the future is bright. Providing the gift of vision to those who have never expressed what many of us take for granted is something Dr. T. Anderson is passionate to achieve. Working hand in hand with organizations in the vision/health care industry has shed light on our company and its potential growth.
Our Mission and Goals
BioTech Vision Device (Canada) Inc. has a mission, and it is to be the leading vision care provider and manufacturer of devices which provide the gift of vision for all people