Family Tourist
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TARGET MARKET SEGMENT
The bird park is focus on different tourist such as the family tourist, the educational tourist and foreign tourist and. As for us, we are educational tourist, we go to Bird Park because we want to know more knowledge about the bird and do the case study; for family, parents take their children to play in the bird park, and some people are interesting the bird, so they would will to go there to play.
MOTIVATION
In1943, Maslow proposed the theory on hierarchy of needs based on deficiency and growth needs. He set up the human need in ascending order of physiological needs like water and food in life; safety needs which is the need for security; the need for belongingness such as love, friendship; ego need which is the need for recognition and esteem; and the final need for self-actualization which is the need for self fulfillment and to make use of the most unique abilities. (Ifedili & Ifedili, 2012) (refer to appendices H)
We go to Bird Park because of our self-actualization need; we never go to the bird park, we want to visit the bird park, we interest about the bird and want to learn more knowledge about the bird. We also can play with bird; we can feed the food for bird like parrot. This is interesting; we can study more knowledge about and enjoy the travel.
EXPECTATION
Expectation have been produced in response to the assessment they may shape the individuals view of his or her travel experience as attention is now crystallized and features perhaps not previously considered. (Pearce, 2005) Expectiation is what we want to see the palce or things. Before we go to the bird park, we hope the tour guide is friendly and have interactive with us; there are some beautiful views in the bird park and the service provider is good.