Project Assessment 1|one
Project Assessment 1|one
PROJECT ASSESSMENT 1|ONE
For this assignment the group has been given the task to produce a Business Case to the board of directors of Russian Standard Vodka for the launching of the companys existing product range into a particular Western-European Union country. Our project group will perform a country selection, advise 3 feasible countries, and choose one of them to enter, advise an entry mode and design the international –export- marketing plan.
Russian Standard Vodka is the number one premium vodka in Russia, where it symbolizes the very essence of the countrys vibrant, modern society.
By employing a unique blend of centuries-old tradition, state-of-the-art distilling techniques and passionate attention to detail, Russian Standard has created a portfolio of Russian premium vodkas unrivaled anywhere in the world.
Russian Standards state-of-the-art distillery in St. Petersburg is one of the most sophisticated facilities of its kind in the world and a true reflection of Russian Standards status