Company Description Case
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1.0 Executive Summary
Obesity and keeping fit is major trends in these days, that lead to booming of weight loss industry.
Me-In® is the weight loss clinic center that provide one on one consultant with specialized experts, gives easy approach to weight loss.
The Me-In®s mission is to provide customers with exclusively accurate and healthy ways to shape customers ideal body with best nutrient body care.
Highest percent of group of the customers is female, age of 24-35, office workers. Me-In tries to offer three factors of customization, convenience, cost-efficient.
The value proposition is consist of professional teams, one on one service, budget price.
Total estimated start-up capital is $190,620 and estimated break-even point is $43,118.
Contingency plans for the business are continuous marketing strategies, continuous discount promotions.
2.0 Company Description
Me-In® is the weight loss clinic center that guides people healthy and easy approach to weight loss. Me-In® is founded by the executive Phil-Jung Kim, with the huge help of leading medical professionals. The company provides variety of information about loss weight and offers a wide range of weight loss programs that can be adjusted and fit for each customers lifestyle and offer individualized counseling. The company is founded to make the process of creating a better body and life a fun and manageable experience. Me-In, Inc. is about more than just losing weight. Its also about educating yourself and learning the several steps that Me-Ins professionals create for customers to follow easily. The final purpose of the company is to establish and maintain a healthy, organic lifestyle of customers. The company guarantee the quite a satisfying results that customers can trust and carry out their dieting plans. There are lots of competitions in weight loss industry.
2.1 Vision statement
Me-In® promote Singapore people to pursue the healthy and organic life style that enable them to enrich their lives.
2.2 Mission statement
The Me-In®s mission is to provide customers those are interested in losing weight with exclusively accurate and healthy ways to shape customers ideal body with best nutrient body care. We exist to encourage people to go on diet without stress and enjoy keeping fit.
3.0 Market Analysis
3.1 Global Trends
Today, Obesity has become the major issues around the world, that leads to promote the trends of weight-loss, especially Women is sensitive on their weight too much even though they are just average weight, they just want to lose weight purposelessly to be skinny. Its quite easy to find the way too skinny model and celebrities through the several Medias. There are various causes related to these trends. This global phenomenon is now affecting the change of living conditions.
4.2 Market Trends and growth
For years, Singaporeans have got consciousness about health and fitness, the weight loss trend that is following by the rush of slimming centers and fitness chains. The weight loss and exercising industries are thriving in Singapore. According to koh, In 2012 alone, beauty and slimming centers and fitness centers spent over $57 million in advertising their businesses.
For Singaporeans who go on dieting, the majority blames sugars and fat as the main reasons of gaining weight, the most popular losing weight strategy was cutting down the portion of food, as indicated by 57 percent of respondents. Other weight-loss methods include eating less processed food (28 percentage), and eating more fresh and natural foods (45 percentage).
4.3 Market Environment
The groups of target customer consist of the geographic, demographic, and behavior factors
Geographic factors
The immediate geographic target is limited to people those live in Singapore area.
The target customers tend to prefer the location that is conveniently accessible by transportation, such as the near city area of orchard, Bugis, Dhoby Ghaut, etc.
Demographic factors
3:7= male: female
61% of the customers are single, 39% are married.
Highest percent of group of the customers is female, age of 24-35, office workers.
Behavior factors
People recognize the needs to maintain the healthy lifestyle and care about keeping fit of their body
4.4 Market Needs
As peoples interest on weight-loss increases gradually, quite big amount of money is being spent in weight loss industry. This trend is expected to continue as analysts stated that the global weight loss market will reach a $586.3 billion by 2014(Schroeder 2009), also mentioned that This market increased since the growing demand for weight management services, the increasing rates of obesity, the increasing popularity of organic and healthy food and health and fitness products, and the rising health and fitness consciousness of women.
Me-In tries to offer the following benefits that a customer needs
Customization: Me-In offers the various weight loss program that fit for each customer and satisfy the needs
Convenience: Me-In provides broad amount of information and knowledge those are related to weight loss, so that customers can access to the right ways of losing weight and get the proper information.
Cost-efficient: Me-In reduce the unnecessary cost that burden the customer and offer the programs with reasonable price.
4.5 Target markets
Me-Ins target market is not particularly segmented; any potential customers can be targeted. The target market customer comes in various shapes and sizes not coming just for the obese. Age spectrum is quite