The Internet
The
operators
Internet
themselves
to
heart
a
competition
intense
are
submitted
to
of
obligations
of
limitations
of
expenses.
He
emanates
of
these
constraints
budget
a
put
to
available
of
amount
of
chains
of
television
free
or very
little
expensive.
The
logic
of
the
long
behind
meets
to
two
logical
converging
the
feeling
of
satisfaction
of
user
front
the
amount
of
choice
that
him
is
proposed
and
adhesion
likely
to
a
product
a
segment.
The offers television of operators ADSL are all organized according the same diagram : They include a offers of basis at least a fifty of chains available free and that the possibility of subscribe in option to of chains to unit or to of bouquets of channels, often foreign .
In order to meet the new media expectations of the users, the providers of internet access up their offering with local and foreign channels.
For the channels funded by the advertising, the three main criteria of negotiation with the distributor are about the financial conditions, the visibility and the way the channel is put in value in the bouquet.
The composition of a bouquet is the result of a dosage between substitutability and attractiveness.
The objective of the cable industry is to make the channel’s composition attractive to the largest segment possible of the targeted population, with a low substitutability of the contents.