Opinion Leaders
In the efforts of gaining attention of potential consumers or even keeping loyal patrons of a product, many aspects are taken into consideration. For as outstanding as a product itself may be, there are times when most of us can agree that there are times when it is better to have more than the product to speak for itself. That is when brand ambassadors or opinion leaders enter the picture. Opinions of people who matter can have much influence on the decisions of consumers. Testimonies give potential consumers an idea that a product can be good because some people said so, especially someone whose opinions matter a lot. Take for example, if a prospect of a certain product sees an attractive celebrity using the particular product on television, it would naturally reinforce an idea that he or she would possibly be considered attractive or have a better self-image for using the product. The idea of having a celebrity speak for a product suggests that it is not something cheap or ordinary that even celebrities or people who matter endorse it.
Take for example; having Brad Pitt’s testimonies on Oprah’s website can probably induce a positive response as he has been on Oprah Show for a countless number of times now. Also, Brad Pitt has been in a long healthy relationship with his wife and actress Angelina Jolie who is massive in the movie industry as well. Having a testimony by this well known icon in the industry will definitely make a huge impact on the website would certainly help a lot more in publicity. Pitt, having appeared in most movies for the past two decades has garnered a lot of attention. Together with his positive image of being a family man with six children would attract many viewers. With the knowledge that Brad Pitt’s popularity and knowing the influence he can have on the viewers or customers, his testimonials would certainly add much credibility to Oprah’s Website. Not to mention that his chiseled good looks can attract many female costumers as well. From 1995 to 1997 itself, Brad Pitt was already ranked “100 Sexiest Stars” in film history and also “Top 100 Movie Stars of All Time” by Empire Magazine. “People” magazine also chose him to be one of the 50 most beautiful people in the world. From the credibility stated above, it would certainly be more persuasive to have Brad Pitt to speak for Oprah than anyone else.
For CNN, the addition of Larry King’s testimonials to the CNN website would be recommended. No one speaks louder than Larry King in terms of being on CNN and working with the people. Larry King has been so familiar with CNN and what it has to offer since 1985 when he started his talk show on CNN, Larry King Live which eventually ended in 2010. Larry King Live was CNN’s most viewed and longest-running program. It had over one million viewers nightly for the time it was still running. Larry King Live, a show where he had interviewed many successful people, from celebrities to business