Essay About Brand Image And Consumer Perception

Word Sense Disambiguation Using Hal
RESEARCH METHODOLOGYIMPACT OF BRAND IMAGE AND CONSUMER PERCEPTION ON BRAND LOYALTY: A STUDY IN CONTEXT OF PATANJALI AYURVEDA LTD. AMONG THE PEOPLE OF JAMMUSUBMITTED BY:IVANI KATAL 27-MBA-15MANHAR MALHOTRA 29-MBA-15MITALI SHARMA 31-MBA-15CONTENTSS.NO.TOPICPAGE NO.1ACKNOWLEDGEMENT2ABSTRACT3CHAPTER I: INTRODUCTIONOBJECTIVES OF STUDYDEFINITIONS OF TERMSBRAND IMAGEBRAND LOYALTYCONSUMER PERCEPTION4CHAPTER II: LITERATURE REVIEW2.1 HYPOTHESIS FORMATION2.1.1 BRAND IMAGE AND BRAND LOYALTY  2.1.2 BRAND IMAGE AND CONSUMER           PERCEPTION2.1.3 CONSUMER PERCEPTION AND BRAND             LOYALTY2.1.4 GENDER AND LOYALTY INTENTIONS2.1.5 GENDER AND CONSUMER PERCEPTION2.1.6 GENDER AND BRAND IMAGE2.1.7 BRAND IMAGE, CONSUMER           PERCEPTION AND LOYALTY           INTENTIONS2.2 RESEARCH BACKGROUND2.3 SCOPE OF THE STUDY2.4 LIMITATION OF THE STUDY2.5 METHODOLOGY5CHAPTER III: COMPANY PROFILE3.1 PATANJALI YOGPEETH3.2 HERBAL PRODUCTS IN PATANJALI YOGPEETH3.3 PRODUCT LINE AND PORTFOLIO OF       PATANJALI YOGPEETH3.4 PRODUCT MIX OF PATANJALI YOGPEETH3.5 MARKETING AND NETWORK OF       PATANJALI YOGPEETH3.6 PRODUCT: INTRODUCING THE VALUE       DISCIPLINE3.7 COMPLETE PACKAGE FOR VARIOUS       DISEASES3.8 PRICING STRATEGY3.9. PROMOTIONAL STRATEGY 6CHAPTER IV: DATA ANALYSIS AND INTERPRETATION7CHAPTER V: FINDINGS, CONCLUSION AND                          SUGGESTIONS9APPENDIX A: ONLINE SURVEY QUESTIONNAIRE10BIBLIOGRAPHY AND REFERENCESACKNOWLEDGEMENTWith immense pleasure, we would like to present this project report for Patanjali Ayurveda Ltd. We take the opportunity to express our gratitude to all of them who in some or the other way helped us to accomplish this project. The study cannot be completed without your guidance, assistance, inspiration and co-operation.