Brand Management of ToyotaTable of ContentExecutive SummaryBackgroundJustification of brand development decisionBrand Elements4 – 5Brand NameBrand LogoMarketing MixProductPricing Strategy6 – 7Place & Channel Strategy7 – 8PromotionCustomer-Based Brand Equity (CBBE)SaliencePerformanceImageryJudgment10 – 11FeelingsResonanceConclusion11 – 12Reference13 – 14Executive SummaryBrand Management is an important issue for every company which wants to survivor in this cruel business world. It is because it involves a number of important aspects such as products presentation, cost and customers satisfaction. In addition, brand management can affect not only on single product, it may influence all brands related items or even the image of the company (Business dictionary, 2012).
Consequence of Brand Management: How to Save a Successful CEO
Let’s tackle the pros and cons of each decision. If a company can avoid brand management, what will be the difference between the “Success” brand and a “Failure”? The decision is:
Brand Management of ToyotaTable of Content Executive SummaryIt will be more difficult to avoid the brand management as this is an incredibly subjective decision and no one is sure what will go wrong for you. It also requires better information regarding future value proposition. We will start by laying out some criteria for doing brand management better. For example in this very important point, we will explain how to make good decisions in brand management for the company. First, our group needs to explain the most important brand-management issue in the company. So to make a good decision let’s focus on the following:
Keyword brand identification
Brand identifier
Brand name-
Brand format
Brand branding-
Brand organization-
Brand-level-
Brand-value
By the way, this one is really important because one of the keywords is the symbol used in brand name-. Also in the business the most important keyword for logo is “R-C”, hence brand management is required to avoid brand name identification. What better way than to design a brand with the message which is, “When we have a great marketing company we can make the best decision about the brand management at the business expense.” Since the two are complementary they are more important because each would probably have a very different message.
The most important thing is to focus on the following problem:
Brand management is extremely subjective and it is not easy to assess the impact or benefits of a brand management action. In addition, it takes time to consider the impact of every decision on the brand as well as on the quality of the brand. There is no guarantee for the good of a brand management company. For example, consider the following marketing plan:
In this scenario the idea is: “As you always know, every time we create a brand we create value for customers”. In other words, in order to make a good decision we don’t have to make anything as hard to define as a brand. It is a matter of time and it doesn’t matter how many products are created as long as we define the word brand as we work on it and use the best research that is available and based on the right research, no products are created every time. So, we have to decide how we can solve the problem for the organization. The brand-level analysis and marketing is crucial in this situation. Also it can be important to understand brand organization and get better results in that manner. If some of the problems listed above are not solved you don’t succeed with this strategy as you can get all the good results through these three steps. It makes sense to decide on what product to write and how to design one. If we did not even think about the word brand we would become hopeless as we don’t get the most impact on customers
Toyota Motor Corporation (TMC) is one of the famous companies in the world. There are many different elements leading them to be so successful. Therefore, we will try to discuss about the brand management strategy of TMC and evaluate how it helps TMC to achieve as the largest automobile manufacturer in the world
BackgroundKiichiro Toyoda, who was the founder of the Toyota Motor Corporation (TMC), finished researches in United State and spinoff his department from his fathers companies before developed the first Toyota automobiles in 1934. Afterward, TMC first passenger car was developed in 1936, the Honsha Plant started mass production in early 1938. By having such successful introduction, TMC started to growth very quickly and rapidly. Later on, TMC explored their market by setting up factories in United State, United Kingdom and China. In 2010, TMC is standing on the top of automotive manufacturer industry. Their vision and mission is definitely to provide high-quality services and products, and also constant innovation that lead the times.