Essay About Brand Manager And Wide Job Seeker Audience

Repercussions in Recruiting Incompetent People
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Brand Manager post refers to a top level position. And it can be a new position or an existing position to this company.[pic 1]  According to the definition of brand management, it is necessary to hire the best candidate for the post of brand manager. So that there should be a better recruitment and selection procedure for this type of designation. In this case study the company needs very urgent position of brand manager. So that they were hurriedly & internally drafted an advertisement and advertised it on a week day English newspaper. So there was some mistakes as they were advertised it on a weekday newspaper. Because weekend newspaper have wide job seeker audience than the weekday newspaper. The results of that only few candidates were attracted by their advertisement. According to that the company struggled to fit the suitable guy in that position.And also some salient features of well drafted advertisement were missed out from the advertisement such as Job Design and Job Specification for the position which was advertised. It was another main reason for not having enough candidates for this post. Job description and Job specification are the essential features that must be in an advertisement.Let’s get an idea about what is Job analysis.Job analysis is the procedure for determining the duties and the skill requirements of a job and the kind of a person who should be hired for it. This includes preparation of job description and job specification.Job description: – A list of duties, responsibilities reporting relationships, working conditions and supervisory responsibilities. For an example from this case study a brand manager should do duties like as follows;Plan, develop and direct marketing efforts for a particular brand or product.Create strategies to take advantage of market opportunities.Conceptualize strategies initiatives & implement details of a campaign.Execute strategies with cross functional teams.Manage access to brand assets.Develop brand standards and usage guidelines.Assist integration of campaigns with brand consistency.Trach consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research.Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products.Write reports, specifications &creative briefs.Job Specification: – A list of a job’s “Human Requirements”, that is the requisite education, skills, and personality. Example is given bellow;Proven working experience as brand managerBS/MS degree in marketing or related field.Excellent command of the English languageAdvance communication &interpersonal skills.Excellent understanding of the full marketing mix.Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive managementDrive for result & leadership skills etc.So missed out the Job description and the Job specification and Job specification from an advertisement is difficult to understand the job role and what sort of people should apply for that position.so the result of that only few candidates applied for the job.