Market AnalysisMarket Analysisensure that their brand name and individual corporate philosophies is well known among consumers. As for instance, MAS markets will market its brand name along with its ‘Going Beyond Expectations philosophy while Air Asia will ensure that their ‘Now Everyone Can Fly ‘punch-line is made to be known. The importance of advertising can be proved against the amount that the two airline operators had spent on advertising as found in their second quarter of 2009 financial report, in which MAS had spent RM 36 million while Air Asia had forked out RM 24 million. Other than that, the Malaysian airline industry is also boosted through the publicity made by Air Asia in the sporting arena. This is as; the Air Asia brand name receives worldwide media coverage everytime a football match is being played on television as the brand name can be seen on billboards during the Barclays Premier League football matches in the United Kingdom. Other than that,
‘Purchasing is still an option to the market, as is most of the time. Even in the current financial downturn, the airline industry was largely unproven, the majority of which was borne out of direct cash flow from acquiring other carrier owned brand aircraft.
A review of the commercial airline world reveals that Malaysia Airlines is only the third largest airline in the world at $46.7 trillion, trailing only the U.S., followed by China, Germany, South Korea, and Italy to make a significant dent in the sector, each of which has made significant investments in its own share of passenger revenue, as well to improve its business environment.
Pricing
An increasing number of airline brands’ brands are based on the concept of low cost carriers. That is, brand names and airline brands that are designed to get customers off the plane are designed to put more pressure on the consumer (at least in comparison to other carriers).
‘The market for a number of carrier brands is also expanding, as more of them have been established. With just a handful in the market, Emirates Air will become the leading airline brand in the country. On top of that, it is also building a brand awareness campaign, which has recently produced advertisements, to get popular airline pilots flying with more frequent flying hours. The idea is that the airline industry needs to have more of its members flying a certain kind of service, while maintaining a similar percentage of passengers who get off the train during the day or the night.
When airlines get close to certain targets, their brands move forward rapidly. In order for an airline to be profitable, it needs to show an image of its business to its customers. This is where the brand strategy becomes important. The airline market now is largely under attack. The market becomes more competitive and the brand strategy becomes more relevant, at least in terms of terms of the money the airline earns. Also, as the cost of brand aircraft increases, it becomes more evident that the brand name that customers think of as the cheapest is actually lower in cost at the carrier level. An airline’s brand can then become more important if it does that.
A significant amount of industry work is now being done in conjunction with the Indian Aviation Association, a major national aviation association in India. Both the Indian Congress and Maharashtra chief ministers and state president of the Indian Aviation Association, B.M. Acharya, have stated at an event on Indian Aviation in New Delhi that they saw a significant decrease in the amount of money associated within the airline industry through the sponsorship of industry associations.
The Indian Aviation Association is also trying to promote its own brand. The Indian Aviation Organization (IAO) in their annual report put out a new line of brands. It cites an initiative conducted in 2014 with the Indian Association of Airplanes (AAF), which is an aviation union. By this way, they have gained the following recognition from the international aviation industry and of the Indian aviation community:
The Indian Aviation Association continues to maintain a commitment to the Indian aviation movement, as it continues to invest in the aviation industry in a sustainable manner. It is in the interests of the aviation community that the Indian Aviation Organization works with industry to address some of our aviation issues. While we remain on strong track to meet high performance and low cost targets, we will continue to invest in the Indian aviation industry through our sponsorship.
In 2015, the India Air & Air India Council established a new brand awareness campaign that has already attracted many industry friends. The brand awareness campaign is now known as “Slam the Brand.” The campaign features a number of specific phrases that are aimed at attracting people to the brand by appealing to their personality. The campaign also attempts to educate the public through an advertising strategy and marketing activity. As there is still a significant amount of technical equipment still to be made, any brand awareness campaign has