Knowing Case
After analyzing this case, I have concluded that the main problem(s) opportunity(s) for the company in the case are the following: the brand of Mayo Clinic is seems to belimited outside the United States. Also, there was only about 25% who was familiar with the Mayo Clinic in the U.S. In contrast, there is a golden opportunity in increasing the company revenues by expending more nationally since the majority of their international customers are satisfied with the service.
To address these problems/take advantage of these opportunities, I suggest that the company should conduct mores advertisement in the international marketplace. Also, since the majority of the international customers are satisfied with the service; the mayo Clinic must continue providing the high quality service. On the other hand, the Mayo Clinic does have less reputation in the U.S. and In order to overcome this problem, they should conduct more researches and gather more data about their customers in the U.S. In fact, gathering primary and secondary data would assist the Mayo Clinic to know the patient’s needs, wants and preferences, and in this case they can achieve their goal and being more familiar.
These recommendations are based on specific concepts from the book in chapter eight where it concerns the global vision through marketing research. In this chapter, the book provides knowledge about how to define the problem and establishing the research. In addition, that chapter gives further details about the uses of data primary and secondary) which will be helpful to use it in this case.