Essay About Brand Personality Creation And Main Aim

Brand Personality Creation Through Advertising
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In this paper I develop an understanding about how design in printed advertisements
creates the personality of the brand. The research is based on the importance of
advertising design in communicating the brand and its personality to the target
market and to the understanding of the creative strategy that is used in
advertisements, which help to communicate the brand effectively.
The research includes information from interviews, questionnaires and focus groups
which was provided by consumers and advertising agencies. The objectives of the
dissertation are to understand consumer’s opinions about brands and
advertisements, to understand how advertising agencies work, what their beliefs are
and what the relationship with their clients is and finally to choose, describe and
review several brands and their personalities in comparison with their
advertisements. Since brands tell a story within advertisements, the discussion on
this paper is based on how design in print advertising communicates the brand and
its personality. The discussion includes advertisements of the sixteen chosen brands
and their description as well as a variety of comments.
My main aim is to enhance advertising design in creating brand personality. This will
be done by the creation of a model that will explain an effective interaction between
advertising agencies and their clients. This leads to the improvement of the
partnership and to the effectiveness of brand personality creation through advertising
design.
Bibliography
Belch, George E. (2004) Advertising and Promotion: an integrated marketing
communications perspective, The McGraw Hill
Helen Vaid (2003) Branding. Brand strategy, design and implementation