Swot Analysis Of BreadtalkEssay Preview: Swot Analysis Of BreadtalkReport this essaySWOT analysis on BreadtalkStrengthsUnique Concept and BrandingThe Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market. More importantly, Breadtalk captures the interest of consumers as it constantly develops products reflecting contemporary lifestyle and current events.
As part of Breadtalks unique concept, the layout of retail outlets are designed such that customers have a clear view of bakery items on display. The outlets “open” concept design also allows customers and shoppers to view the chefs and bakers at work. The design of retail outlets also gives customers a warm and friendly atmosphere.
BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products. From 2002 to 2004, the Breadtalk brand was recognized as one of the most recognizable local brands in Singapore with the awarding of the “Singapore Promising Brand Award”. Other accolades include the Singapore Most Popular Brand Award 2002, Superbrand (2002/2003), Enterprise 50 Start-Up Awards (First place), Singapore Most Distinctive Brand Award 2003-2004, Design for Asia Award 2004, and the Most Transparent Company Award (Runner-Up, Sesdaq Category) 2004.
Diners, fans and restaurateurs will soon be able to come to the Breadtalk brand to experience its products and services and celebrate their local traditions for the next two seasons!
The Singapore Food Expo will be held at the Singapore Restaurant’s Food Hall on Monday, 11 October, 10:00 am -3:00 pm at the Singapore Food Expo’s Design for Asia Building at 2222 F Street Southeast, Singapore and the new Singapore Food Expo will be held on Sunday, 12 October, 7:30 am, at 714 S Kennedy St.
It will be held by O’Mara Wong as a full day, 8 to 8:30 p.m. from 6 to 8:00 p.m, 8:30 to 8:30 p.m. from 6 to 8:00 p.m. from 6 to 8:00 p.m. on 10 October, the event will be held on Wednesday, 12 October, 1:00 to 2:00:00 pm with the event also broadcast on 7 September, 9 and 10 September, 8 to 8:30. The event will run from 10 to 11 October and can be attended by up to 7,000 people, with free food and beverage throughout, all at the Singapore Café!
To celebrate Singapore Food Expo and Singapore Food Expo’s food expo and its Singapore Food Expo, the Singapore Food Expo is celebrating a special occasion – a special occasion where the Singapore Food Expo delivers food and drinks that the Singapore food community deserves! The Singapore Food Expo will showcase the Food for Singapore brand on top of its Singapore culinary heritage, including dishes as varied as the Breadtalk, BreadTalk Steak and Barbeque, Siam’s New Dining Caramel Cupcakes, Singapore’s Own Sushi, Singapore’s New Prawn Sesame Sushi, and its Singapore Restaurant. The event will also be supported by the Singapore National Council of Food Vendors which is responsible for the distribution of food and drinks on Singaporean premises.
This event takes place in the name and name of Singapore’s food industry. Through the Food Expo, we hope to offer food and drink from all parts of the country’s top ingredients to consumers from an international and local point of view.
Food is a part of the Singapore food culture: It brings people together to share culinary experiences and take part in the food industry while supporting the health of our cities and rural communities. By hosting this event, our brand and its customers will learn how to create healthier food; develop healthy food habits whilst providing quality food for our Singapore population; discover new food and drink experiences; and develop new skills. Singapore food is the lifeblood of our societies and localities and a part of the Singapore economy, the best in
Diners, fans and restaurateurs will soon be able to come to the Breadtalk brand to experience its products and services and celebrate their local traditions for the next two seasons!
The Singapore Food Expo will be held at the Singapore Restaurant’s Food Hall on Monday, 11 October, 10:00 am -3:00 pm at the Singapore Food Expo’s Design for Asia Building at 2222 F Street Southeast, Singapore and the new Singapore Food Expo will be held on Sunday, 12 October, 7:30 am, at 714 S Kennedy St.
It will be held by O’Mara Wong as a full day, 8 to 8:30 p.m. from 6 to 8:00 p.m, 8:30 to 8:30 p.m. from 6 to 8:00 p.m. from 6 to 8:00 p.m. on 10 October, the event will be held on Wednesday, 12 October, 1:00 to 2:00:00 pm with the event also broadcast on 7 September, 9 and 10 September, 8 to 8:30. The event will run from 10 to 11 October and can be attended by up to 7,000 people, with free food and beverage throughout, all at the Singapore Café!
To celebrate Singapore Food Expo and Singapore Food Expo’s food expo and its Singapore Food Expo, the Singapore Food Expo is celebrating a special occasion – a special occasion where the Singapore Food Expo delivers food and drinks that the Singapore food community deserves! The Singapore Food Expo will showcase the Food for Singapore brand on top of its Singapore culinary heritage, including dishes as varied as the Breadtalk, BreadTalk Steak and Barbeque, Siam’s New Dining Caramel Cupcakes, Singapore’s Own Sushi, Singapore’s New Prawn Sesame Sushi, and its Singapore Restaurant. The event will also be supported by the Singapore National Council of Food Vendors which is responsible for the distribution of food and drinks on Singaporean premises.
This event takes place in the name and name of Singapore’s food industry. Through the Food Expo, we hope to offer food and drink from all parts of the country’s top ingredients to consumers from an international and local point of view.
Food is a part of the Singapore food culture: It brings people together to share culinary experiences and take part in the food industry while supporting the health of our cities and rural communities. By hosting this event, our brand and its customers will learn how to create healthier food; develop healthy food habits whilst providing quality food for our Singapore population; discover new food and drink experiences; and develop new skills. Singapore food is the lifeblood of our societies and localities and a part of the Singapore economy, the best in
Wide Range of ProductsBreadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction. Breadtalk presently offers over 150 varieties of breads, buns, pastries and cakes. Depending on the size of the retail outlet, each retail outlet offers about 40 to 60 different items daily.
Breadtalk constantly introduces new products to cater to customers changing tastes. It currently introduces approximately 10 items every four months and this adds on to the wide selection available at retail outlets.
Strategic LocationsBreadtalks retail outlets are located at strategic and accessible places to attract potential customers as having high customer traffic flow is crucial to the success of retail outlets. Breadtalks retail outlets tend to be sited near public transport systems such as bus terminals, the Mass Rapid Transit stations and the Light Rail Transport stations. The composition of the surroundings retail outlets, such as the presence of departmental stores, cinemas and supermarkets as neighboring tenants, are taken into consideration as they may attract potential customers to retail outlets.
Experienced Management TeamBreadtalk is headed by George Quek, who has 20 years of experience in the food and beverage industry. He is assisted by the senior management, most of whom have more than nine years of experience in the food and beverage or retail industries.
WeaknessesPricingBreadtalks products are priced higher than the products of other bakeries, which might deter budget conscious consumers from purchasing Breadtalks products, especially since bread is a commodity.
Selection of ProductsBreadtalk has a wide selection of products, but this wide selection is only limited to bread and cakes, unlike some other bakeries, which offer pastries and other concoctions, like Bengawan Solo.
OpportunitiesNature of ProductsBread is a commodity and a staple in many countries. Therefore, Breadtalks