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Hospitality Trends In The Asia-Pacific: A Discussion Of Five Key Sectors
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International Journal of
Contemporary Hospitality
Management
10/7 [1998] 264—271
Щ MCB University Press
[ISSN 0959-6119]
Hospitality trends in the Asia-Pacific: a discussion of
five key sectors
Nerilee Hing
Southern Cross University, Lismore, NSW, Australia
Vivienne McCabe
Southern Cross University, Lismore, NSW, Australia
Peter Lewis
Southern Cross University, Lismore, NSW, Australia
Neil Leiper
Southern Cross University, Lismore, NSW, Australia
This paper reviews recent
trends in major hospitality
sectors in the Asia-Pacific
region. Observes that the
meetings, incentives, conventions
and exhibitions (MICE),
backpacker, and bed and
breakfast sectors are growing,
characterised by burgeoning
market demand,
proliferation of specialist
infrastructure, sector-specific
education and training, and
dedicated development and
marketing strategies. The
casino sector is facing major
challenges, seeing declining
demand in some areas. Competitive
forces are evident in
the licensed clubs sector,
where a proliferation of gambling
options has undermined
traditional sources of revenue.
Conversely, the hotel
and restaurant sectors can be
considered mature. There is
increased attention to facilities
development, asset
management, market segmentation
and use of new
technologies, and the restaurant
sector appears focused
on product revitalisation.
Concludes that the recent
economic turmoil in Asia will
no doubt produce new challenges,
as well as opportunities,
in the lead up to the
millennium.
Introduction
This paper reviews recent trends in key hospitality
sectors in the Asia-Pacific region.
While fallout from the 1997-98 Asian
economic crisis will no doubt produce new
opportunities and challenges, certain patterns
of development underlie each of these
sectors. Those enjoying significant growth in
market demand are concentrating on infrastructure
and market development, and striving
to improve professionalism, quality standards
and marketing efforts. For more
mature sectors, competition is necessitating a
range of responses, from product rejuvenation
and enhancement, to greater attention to
asset management, market segmentation and
technology-assisted operations management.
These trends are discussed in reference to
five sectors of hospitality industries — meetings,
incentives, conventions and exhibitions
(MICE), casinos, licensed clubs, accommodation
and restaurants.
The MICE sector
Meetings, incentives, conventions and exhibitions
(MICE) comprise one of the fastest
growing sectors of tourism and hospitality
industries worldwide. In the Asia-Pacific
region, the MICE sector grew by 124 per cent
between 1980-1996 (Hutchinson, 1997, p. 116),
spawning proliferation of specialist facilities,
sector-specific education and training, and
dedicated development and marketing
strategies at both national and regional levels.
The discussion below elaborates on these
developments, particularly in the region’s
major convention destination, Australia, to
illustrate the potential for the sector in the
Asia-Pacific.
Competition within the Asia-Pacific region
The Australian National Convention Strategy
identified the Asia-Pacific region as the major
competitive MICE destination to Australia in
terms of both location and development of
world