Essay About Bring Mahalo Hawaii Deep-Sea And Philippine Market

How Can Ocean-Blue Successfully Penetrate and Bring Mahalo Hawaii Deep-Sea Desalinated Drinking Water in the Philippine Market?
[pic 1][pic 2]MidtermsSubmitted by:Parana, Mark AngeloSubmitted to:Regina C. Dy, PhDFebruary 29, 2016STATEMENT OF THE PROBLEMHow can Ocean-Blue successfully penetrate and bring MaHaLo Hawaii Deep-Sea desalinated drinking water in the Philippine market?OBJECTIVESTo determine the advantages and disadvantages of MaHaLo versus existing drinking water in the PhilippinesTo review the ability of MaHaLo in terms of penetrating a new market and possible global expansionTo analyze and decide whether MaHaLo is capable of successfully penetrating the Philippines marketASSUMPTIONSPhilippine market is at current year – 2016Desalinated drinking water is already knownBalanced distribution of population per gender (ie. 50% men, 50% women)SWOTSTRENGTHSWEAKNESSESActive communication of Ocean-Blues president to possible distribution centers (ie. hospitals, hotels, big supermarkets and department stores).  (Operations)Established operations (Marketing)Desalinated deep sea water has been in the market for 2.5 years already (Marketing)Product may be deemed expensive (Sales and Marketing)Lesser known brand in Philippine market (Marketing)OPPORTUNITIESTHREATSGrowing number of health-conscious Filipinos (Socio-cultural)Large expanse of sea water (Economic)Cheap Filipino labor for production or manufacturing (Economic)Availability of cheaper alternatives (ex. Wilkins, Absolute, etc.) (Economic)Water territory dispute amongst Philippines neighboring country (Political)THEORETICAL FRAMEWORKSAnsoff MatrixAnsoff Matrix is a tool used to investigate the implications of your organizations current strategy and those of any changes that are suggested by the SWOT analysis. Figure 1: Ansoff Matrix[pic 3]image from: Ansoff Matrix ,Free Management Books