X-Ray Machine For Physician Offices
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Subject focus: The paper should be in APA format.
Bristol Biomedical – Bristol is a small, 50 person medical device company in Seattle, WA that has invented a new x-ray machine inexpensive enough and easy enough to use that it can be used in a doctors office. The company has allocated $150,000 to hire a sales force and implement a marketing plan to let doctors know this product is available for their clients, and to generate enough sales to go nationwide next year.
1200 to 1500 words (plus references):
Research – become familiar with the demographic distribution of the target market, competitive websites, industry associations, industry trends, localized financial trends, etc. Be sure to list all of your references on a separate “References” page at the end of your paper.
Product/Service Overview – Write an overview of the product or service as seen through your eyes.
SWOT – Conduct a comprehensive internal and external environmental analysis, based on what you found out in your research. What opportunities does the environment present in terms of marketing?
Competitive Analysis – Provide a brief overview of the strength of local competition based on your research. Use the Yellow Pages or other online resources as needed.
1200 to 1500 words:
Target Market – What are the specific characteristics of your target market in terms of both demographics and geography?
Price – What is your overall pricing strategy? Will you be high or low? Note: do not list individual prices; only general pricing strategies.
Product – What is your product strategy? How will you differentiate your prouduc or service from the competition?
Place