Buffalo Wild Wings Case Study
Buffalo Wild Wings Grill & Bar is an American casual dining restaurant and sports bar franchise known for its Buffalo wings and sauces. The sports and fun atmosphere keep customers coming back for more. Competitors to Buffalo Wild Wings may not be as appealing to customers because they only offer the traditional dining experience. Other restaurants usually do not worry about entertaining their guest and only focus on serving them. One of BWW’s competitors, Chili’s, provides customers a wide variety menu of bar style food and lively environment. Recently, Chili’s upgraded their dining experience by offering a gaming system at the table. Comparable to each other, Chili’s adopted some of the same features as Buffalo Wild Wings, like the gaming system, so customers can have the same experience.
The competitive advantage of Buffalo Wild Wings is the restaurant’s fun atmosphere, great food, and the service guests receive. The value proposition of BWW is based on the atmosphere and great food the restaurant provides to customers and making sure everyone leaves enjoying their experience and satisfied with their food and beverages.
Restaurants will always have room for growth. The act of dining out is almost turned into a hobby that many people enjoy. Buffalo Wild Wings and other competing restaurants are definitely in the growth stage of the retail life cycle. There will always be a need and want of restaurants that guarantee a fun atmosphere and customers leaving satisfied and wanting to return.
In each of the four stages of the retail life cycle, strategies would differ. During the introduction stage, for instance, a retailer can attempt to refine the concept. During the growth stage, the retailer desires to develop and maintain their market position by opening more stores and adding more services. An example of the maturity stage would be when profitable sales become a major focus. Managers are accustomed to