How You Would Assess a Company Based on Ecommerce
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The Internet and the Web have grown as e-commerce vehicles for reducing
costs, increasing value chain efficiency, building customer relationships, trading
information and ideas, strengthening brands, and generating revenues. As e-commerce
grows, businesses need to be prepared to meet these changes by upgrading their
business rules, practices, and systems. There have 10 current e-commerce questions to access customer satisfaction about e-bay can be discusses at below.
The Internet and particularly the World Wide Web have grown as e-commerce
vehicles creating tremendous shifts in market exchange and competition among most if
not all industries. In particular, the Internet and Web are systems for reducing costs,
increasing value chain efficiency, building customer relationships, trading information
and ideas, strengthening brands, and generating revenue (Rohm and Sultan, 2004;
Pombriant, 2006). The result is that businesses are moving online out of necessity and
not just choice (Feinberg and Kadam, 2002). This has translated into online retail sales
that are expected to increase from $172 billion in 2005 to $329 billion in 2010, a 14%
compounded annual growth rate over the next five years (Beasty, 2006).Therefore,there have 10 question to access customer satisfaction about e-bay.
(1)How to evaluate and maintain customer lifetime value?
Companies that sell goods and services online need to make an effort to build
value-laden relationships with customers. In other words, a company must look at what
customers need and value, and provide it accordingly. Companies that do not provide
this expected value will likely lose their customers to a competitor. “If a company does
not offer its customer something special – something that is of real value, something
relevant.
The cost of gaining a new customer is five to eight times greater than retaining
an existing customer. Satisfied customers are six times more likely to repurchase
(Ross, 2005). As such, e-commerce companies should base their activities on the
premise that customers are the most important assets and that it is necessary to
estimate the potential value of these assets. Customer Lifetime Value (CLV) is one of
the most widely accepted marketing methods for evaluating customer value.
Another strategy to evaluate value is business intelligence. Basic business
intelligence involves the periodic, active exploration of competitor offerings as a
potential customer, to understand industry norms, market trends, and emerging
customer expectations. Advanced intelligence efforts use marketing information to
contact existing customers with hypothetical offers of similar products and services by
hypothetical competitors. By tracking the kind of product and service offerings that
generate customer interes
(2)How to maximize loyalty and trust?
Sales are not enough, smart marketers must generate long-term customer relationships
that continue to generate revenues. Loyalty and trust are key ingredients in establishing
customer relationships.