Marketing
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Who has the better hamburger: McDonalds or Burger King? Both of these well-known fast food restaurants have been in business for over 50 years. McDonalds boasts over 31000 locations worldwide and still expanding. Burger King is in the process of adding to its 11,200 worldwide locations by expanding in Japan, Hong Kong and adding Macau. McDonalds had over 21.6 billion dollars in revenue last year. Burger King had only about 10% of that with the sales totaling 2.06 billion dollars last year. Do these statistics reflect that maybe McDonalds has the better hamburger?
Some might say yes, but lets take a closer look. I went to both
When you compare the nutritional value of both the Burger King hamburger and the McDonalds hamburger; there really is little difference. We must continue to look