Burger King Case StudyEssay Preview: Burger King Case StudyReport this essayBurger KingThe flamed broiled hamburger and the one they call ” the Whopper” is Burger Kings core competency. They are considered the world largest flame broiled hamburger restaurant of its kind. There is currently no other food restaurant that can imitate that type of flame broiled hamburger. Keeping the flame broiled hamburger keeps them different than any other food chain; therefore, this is why I believe they are still in the restaurant business today.
Before 2011, Burger King had always held the number two position in the domestic sales, but in 2011, Wendys replaced Burger King. Even though I feel the core competency is the special skill that they have; the flame broiled hamburger. I think they have forgotten it. There strategy over the past couple of years does not concentrate on this at all, but concentrates on several different things such as: introducing 10 new food items; the most ever done in history. They changed their focus to families, moms and Boomers instead of young men who are always hungry in my household (Horovitz, 2012, p. 1). Between Burger King and the franchisees, they will spend $750 million to fix the menu, revamp their marketing, change operations slightly, and update the look for 7,204 stores that are located here in the United States over the next three years (Horovitz, 2012, p. 1).
[quote=Elliott-Reis>B Burger King is the number two company with the newest version of its line of classic hamburgers. It has also been called to the top five brands of the McDonalds burger chain, with three new versions on the way. According to its 2011 fiscal year report. “B Burger King is the number two company with the newest version of its line of classic hamburgers. It has also been called to the top five brands of the McDonalds hamburger chain, with three new versions on the way. According to its 2011 fiscal year report. “
[quote=Griffin-Hoffman-Woodenman/Larsen.html]Well, now is a good time, folks! We need your help to make this a reality, fast! First we will build a company! And we will hire more of your workforce. And more of the “Fruitland” stuff – everything, including the packaging, the food processing is, you know, different than it would have been in a 50 year old factory. And we’re getting this year’s McDonalds. Then we will bring the new, beefy, fast, and lean products in our menus. And it’s all going smoothly through our company!”
[quote=Gomez-Rizal/Larsen.html]Why do you need the cash? Because that’s what you need to do with Burger King! You NEED to raise the pay, especially when it comes to McDonald’s. So you have a real opportunity to be able to get back to work and build a much better company. And it turns out we didn’t need to be the guy with the best management structure for what’s best for you. We knew we had some problems. And that’s what we need to do now: build our brand. And we have our team that’s doing real hard work, and that includes working with and helping us do things that are clearly in your way. And you gotta make sure you are ready and getting started and know how to win people’s hearts and minds over for 15 seasons. And that’s what we’re going to do. And we’re all for that 1 (Gomez-Rizal/Larsen.html).
[/quote] [quote=Sachske]I don’t think I can believe what we’re about to have here… I am absolutely convinced that Burger King is the national burger chain of the nation. I’m more convinced that with everyone, you’re going to be satisfied with the brand. My kids were always waiting for me until they were 12 years old. And every year we bring in the best hamburgers to fill their pantry…. And you never know what it’s going to be like going from a fast-food burger chain to Wendy’s and Wendy’s fast-food chain. That’s what we’re going to do. We have to invest in something else as well; take the best-selling brand off of Burger King for the long-term (Horovitz, 1992). We want a company that’s as big and as powerful as the one that we own today, and they need it right now. I think they’re going to make history and really
In the beginning Burger Kings value chain activities were simple. They sold flame broiled burgers, fries, sodas and shakes. They created a theme “have it your way” and they had a bright yellow and red logo to catch your eye and their focus was on the young, hungry guys. But because they are in the restaurant business, it would be very difficult to see the value chain ever really be set in stone; it is ever evolving (Daniels, Radebaugh, & Sullivan, 2011). As a consumer I change all the time. I have change in taste, change in clothing, and change in cell phones, because products are ever evolving; sometimes for the better or sometimes for the worse.
In April 2012, the current value chain for Burger King is there new marketing strategy, newly expanded menu items, and their new look. Burger King introduced some family favorites like, chicken wraps, crispy chicken strips, garden fresh salads, and real fruit frappes and smoothies (“Home of the Whopper,” 2012, p. 1). Their marketing strategy used celebrities such as Jay Leno who actually kicked off the new campaign, David Beckham who mesmerizes the cashier when he orders a fruit smoothie and Mary J. Blige who sang one of her songs and changed the words that was about chicken wraps (“Home of the Whopper,” 2012, p. 1). On an international level Burger Kings marketing strategy looked for the right fit by looking for countries that had a large population, consumed a lot of beef, growing shopping venues, and the potential for franchises (Daniels et al., 2011).
There were advantages and some disadvantages for Burger King to enter the international market at a later time. Some of the advantages included creating the infrastructure needed to supply fast food restaurants. By the time Burger King arrived fast food was in demand and they got to avoid paying probably a lot of initial cost to start a fast food supply network (Daniels et al., 2011). The disadvantage that Burger King could run into is trying to build their supply contacts. Depending on the country, supplies could be very limited and maybe they could only handle one fast food restaurant (Daniels et al., 2011). Building your customer base could also be difficult. People are afraid change, and depending on how willing they are to try new things, will depend on how well Burger King could get their foot into the door. Their taste in the flame broiled hamburger is quite different than the McDonalds flat grilled burger. They may be so use to McDonald that they will not like Burger Kings.
If Burger King was to enter a country where they have not experienced hamburgers, and they were only competing with the local market, there would be some advantages and disadvantages there also. To their disadvantage they would not really know the local people, and may not understand or be very familiar with the local customs. Local restaurants would be serving the types of foods that the local people want, and most likely be their favorites. They will never really know for sure if the local people are going to like the flame broiled hamburger. It could be a total disaster if you think about it. But to their advantage, I could see Burger King bringing jobs to the country, and because they are so different than the local restaurants, I believe the local people would want to work for them. I could also see businesses that sell supplies would want Burger Kings business, the more supplies they sell the more profits they would make; that could create an advantage for them.
1
Many people argue that Burger King doesn’t matter because Burger King doesn’t. A huge majority of Burger King sales can come from our country because of the Burger King brand. This means people buy all the benefits of Burger King in their country, because we have one of the great American brands all over the world. It means people can order a hamburger from Burger King and still enjoy the flavor of our food.
2.2.2 “My friends in London (who are already in this country) really know I’m a big fan of Burger King and have seen a lot of good things about it.”
3.3.9 “We’ve done a great thing with Burger King, not only because it puts a lot of effort in the production time, but because we feel it has made the quality of our food and that we’re always improving it.
3.3.10 “It makes food that can be enjoyed all over the UK more appealing to the average Briton.
3.3.11 “We would be happy to meet anyone from anywhere from 6 to 30 hours a day, so you may be interested to meet you in person, at home, or through the Internet if you’re interested in helping out on our website.”
4.6.9 “There is a lot of confusion in this country about the origin of Burger King. There isn’t even a website, but Burger King was originally created by Sir John Stearns and Sir Anthony Hopkins, and now stands before the Board of Editors.
The company currently serves over 200 million UK customers.
[quote=Ethan]A country and a people… I could see Burger King working together to solve this problem and to move the production, and I think they would be able to do it very efficiently.
I hope we have not forgotten about this one.
Thanks Steve for that comment.
[link]https://www.reddit.com/r/conspiracy/comments/5sq7b6/how_can_the_brands_move/cnv6w4o?context=4&contextId=4[/link]
[quote=Busta]It’s pretty awesome that you made this. Great job you were able to pull this off. Hope you guys can have a great and rewarding year for this site, I think it is very important[/quote]
It’s hard, but I’m optimistic that the company comes out with such a long, well thought out plan and comes close. But I’m still not sure why there is so much talk about franchising on these things.
There are many different reasons what seems like a great idea might go out as fast as McDonald’s.
There is more to the idea of franchising than what we have been doing for Burger King for the past few years.
I’m personally not opposed to franchising. I think it seems to the public we should be very clear about it as an idea.
But I’m disappointed that the food suppliers are putting the work in now that it’s not fully operational. It’s a very different industry.
I did something that was well thought out, and it would have been wonderful to see Burger King come out and have other companies come out and sell similar products.
I think that might be the future of this issue, but I think it’s not likely that other restaurants will see it as a positive one.
Why should I be so interested when people will have other options? Where are all these other options, other than restaurants serving different kinds of food and different kinds of products? Do I really want to eat here now when you’ve gotten it all out of the way and you can go out and buy new things?
I think the answer is, yes, I do, but it’s not the future. It just might not be the future.
Steve, I hope you found this interesting. Any ideas on what it might be of interest that could be of interest, what kind of things should it be made to say, what sort of business you’d like to put in here, or why, I’d love to hear anything in the comments.
[quote=Ethan]A country and a people… I could see Burger King working together to solve this problem and to move the production, and I think they would be able to do it very efficiently.
I hope we have not forgotten about this one.
Thanks Steve for that comment.
[link]https://www.reddit.com/r/conspiracy/comments/5sq7b6/how_can_the_brands_move/cnv6w4o?context=4&contextId=4[/link]
[quote=Busta]It’s pretty awesome that you made this. Great job you were able to pull this off. Hope you guys can have a great and rewarding year for this site, I think it is very important[/quote]
It’s hard, but I’m optimistic that the company comes out with such a long, well thought out plan and comes close. But I’m still not sure why there is so much talk about franchising on these things.
There are many different reasons what seems like a great idea might go out as fast as McDonald’s.
There is more to the idea of franchising than what we have been doing for Burger King for the past few years.
I’m personally not opposed to franchising. I think it seems to the public we should be very clear about it as an idea.
But I’m disappointed that the food suppliers are putting the work in now that it’s not fully operational. It’s a very different industry.
I did something that was well thought out, and it would have been wonderful to see Burger King come out and have other companies come out and sell similar products.
I think that might be the future of this issue, but I think it’s not likely that other restaurants will see it as a positive one.
Why should I be so interested when people will have other options? Where are all these other options, other than restaurants serving different kinds of food and different kinds of products? Do I really want to eat here now when you’ve gotten it all out of the way and you can go out and buy new things?
I think the answer is, yes, I do, but it’s not the future. It just might not be the future.
Steve, I hope you found this interesting. Any ideas on what it might be of interest that could be of interest, what kind of things should it be made to say, what sort of business you’d like to put in here, or why, I’d love to hear anything in the comments.
[quote=Ethan]A country and a people… I could see Burger King working together to solve this problem and to move the production, and I think they would be able to do it very efficiently.
I hope we have not forgotten about this one.
Thanks Steve for that comment.
[link]https://www.reddit.com/r/conspiracy/comments/5sq7b6/how_can_the_brands_move/cnv6w4o?context=4&contextId=4[/link]
[quote=Busta]It’s pretty awesome that you made this. Great job you were able to pull this off. Hope you guys can have a great and rewarding year for this site, I think it is very important[/quote]
It’s hard, but I’m optimistic that the company comes out with such a long, well thought out plan and comes close. But I’m still not sure why there is so much talk about franchising on these things.
There are many different reasons what seems like a great idea might go out as fast as McDonald’s.
There is more to the idea of franchising than what we have been doing for Burger King for the past few years.
I’m personally not opposed to franchising. I think it seems to the public we should be very clear about it as an idea.
But I’m disappointed that the food suppliers are putting the work in now that it’s not fully operational. It’s a very different industry.
I did something that was well thought out, and it would have been wonderful to see Burger King come out and have other companies come out and sell similar products.
I think that might be the future of this issue, but I think it’s not likely that other restaurants will see it as a positive one.
Why should I be so interested when people will have other options? Where are all these other options, other than restaurants serving different kinds of food and different kinds of products? Do I really want to eat here now when you’ve gotten it all out of the way and you can go out and buy new things?
I think the answer is, yes, I do, but it’s not the future. It just might not be the future.
Steve, I hope you found this interesting. Any ideas on what it might be of interest that could be of interest, what kind of things should it be made to say, what sort of business you’d like to put in here, or why, I’d love to hear anything in the comments.
Burger King should defiantly think about expanding their business more internationally. If they bring back some of their basic core values and concentrate on the “Whopper” they could have a chance in growing