Studying Consumer Behavior Towards Lab Furniture Market Research Report On “Studying Consumer Behavior towards Lab Furniture” Submitted to:Godrej & Boyce Mfg. Co. Ltd. [pic 2]By Joydeep Bhattacharjee PGP 14-16 Batch, IIM Raipur Summer Intern April-June 2015 Under the guidance.
Essay On Brand Management
Study of the Effects of Heavy Discounts Policy by Koutons over Brand Image and Purchase Behavior By: Shely Yadav MBA, IIT Kanpur Table of Contents Acknowledgements………..……………………….…………………………………..…2 Abstract………………………………………….…………………………………..…..3 Executive Summary………………………………………………………………………..4 Introduction………………………………..……………………………………………..5 About Koutons……………………………………………………………………5 Background…………………………..……………………………………………6 Problem statement………………………………………………………………….9 Hypotheses formulation…………………………………………………………..11 Methodology………………………………….………………………………………….12 Research design……………………….………………………….………………12 Variables and Parameters for analysis.…………………………………………..13 Results……………………………………….…..………………………………………15 Respondent analysis………………….………………………………………….15 Data analysis………………………….….……………………………………… 17 Discussion…………………………………….………………………………………….22 Conclusions………………………………….…………………………………………..26 References…………………….………………………………………………..………..28 Appendix:.
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