Essay On Marketing

Marketing Innovation – Mkt -7080-A01 – Understanding the Use of Data Mining in the Retail Industry [pic 1]Marketing Innovation- Mkt-7080-A01Term Paper:Understanding the use of Data Mining in the Retail IndustrySubmitted by: Keya GaglaniStudent Id: 7783201Table of Contents                                                                                PageIntroduction                                                                                41.1. Marketing                                                                                51.2. Risk Management                                                                71.3. Fraud Detection                                                                        71.4. Customer Acquisition and Retention                                                7What is Data Mining                                                                        82.1. Clustering/Segmentation                                                                82.2. Visualization                                                                        92.3. Predictive Modeling                                                                92.4. Link Analysis                                                                        92.5..