Essay About Business Creativity                         Table Of Content And British Airways        Group Work        Module

British Airways Case Study
CASE STUDY OF BRITISH AIRWAYS        GROUP WORK        Module : Business creativity                         Table of content:        1- Creativity in Business                2-Background of British Airways        3-Case Studys purpose        4-Business Model                4.1-Business model Canvas                4.2-BA Business model                        5- BA  Activities (mission and vision)                        5.1-Value that BA offer for the market        6-BA Better Performance                7-BA Performance Gap        8- Environmental analysis of BA                8 .1- BA SZOT Examination                8.2- BA PESTEL Examination                8.3- BA PORTERS Five Forces        9- BA Key Issues                10-BA Key Recommendations        11- Conclusion        12-References[pic 1]        1.Creativity in business :        According to a study conducted by  Institue of Business Value , CEO´s from many different parts of the world defined creativity as the only most important managerial competency in today´s fast changing world. Creativity is not seen as an end itself but it is critically means to that end. Thus, it has an an important role to lead the world´s economic growth and for companies to thrive.(John Dragon, 2017).     Alicia Arnold introduces the 4 ps related to creativity which is a holistic type of understanding creativity that lifts products, leverages, process, people and press to complete and even build creative competency for developing and improving radical innovations and solutions to  increase profit and revenue.        2.Back Ground of British Airways :1910 -1919: ( AT-T ) The Aircraft Transport Ltd , a runner company of   British Airways nowedays, introduced the prime scheduled international and everyday flight between Paris and London .