Essay About Business Environment And Te Amo Restaurant

Marketing Planning – Te Amo Restaurant & Café
CONTENTSPageBUSINESS PROFILE.……………………………………………………………………2MANAGEMENT..………………………………………………………………………………..3Planning……………………………………………………………………………………………………3Organizing………………………………………………………………………………………………..5Leading…………………………………………………………………………………………………….7Controlling……………………………………………………………………………………………….8FINANCIAL DATA…………………………………………………………………………….9ANALYSIS ON BUSINESS ENVIRONMENT………………………………………..10SWOT analysis……………………………………………………………………………………….10PESTEL analysis……………………………………………………………………………………..11MARKETING STRATEGY…………………………………………………………………12Marketing Mix……………………………………………………………………………………….12BUSINESS PROFILEName – Te Amo Restaurant & CaféLocation – E.98, Inya road, Kamayut Township Area of the place – 80 x 60 feet (4800 square feet) Estimated capital – 6,000 million KyatsEntrepreneurs – Kaung Mrat Minn, Kaung Zaw Htet, Pyae Soan Tun and Sitt Htoo WunnaTotal number of staff – 40IntroductionOur innovative idea is to open a restaurant. The specialty of our business is that it is focused on couples; from lovers to long-married people. The nameof our restaurant “Te amo” means “I love you” in Spanish. The main idea and reason for creating a restaurant specially designed for couples is because there is only a fewquiet and romantic places in Yangon for couples to create memorable moments.As a restaurant business, we will provide delicious food and good services, including special services for couples, in reasonable prices. Our menu includes not only traditional dishes but also many western style cuisines. Providing a good time to our customers is our main goal so that they will feel memorable and get the desire to come again next time even if it is their first time coming to the restaurant.