Orange: Read&go – Business Model and StructureEssay Preview: Orange: Read&go – Business Model and StructureReport this essayOrange: Read&Go – Business Model and Structurei. Orange, a French telecommunications company, is contemplating launching a new service whereby newspaper content would be delivered to handheld devices wirelessly. Describe the basic elements and configuration (create a diagram) of the value network that will need to emerge to support this new service. Note, youre just describing the value network, not Oranges position in it.
ii. Using your description of the value network, characterize Oranges business model in terms of the set of business activities that it will engage in. What is the rationale for this business model?
Orange will engage in the following business activities:Develop, market and sell a wireless device that is capable of delivering e-news.Upgrade and maintain wireless networks capable of meeting consumer demand for bandwidth intense, e-news content.Anchor a standards based platform for the delivery of e-news, which would include display formats, telecom protocols etc.Aggregate content from news providers, in a standards based way, and deliver customized content to consumers.Market and deliver location based, targeted ads for R&G consumers.The rationale for this business model is as follows:Increased competition in the wireless service provider business has created a need for new sources of revenue.Orange is looking at business model innovation to serve a “white space” which is essentially a new market (content/advertising) for existing customers (cross-selling).
Newspaper print subscriptions are down. More and more content is being consumed using mobile devices.Value proposition:Brand and customer reach (network effect).Sophisticated IT system toGlobal reach of Monster is much better in monsters favor in urban rather than rural.Additional materials to the employees (social networking amongst employees).Partnership with local job sites such as HotJobs etc.Target customersSmall and medium businesses.Region in which manpower doesnt have a strong prescence.Cost Model:Revenue Model:Simplified process, cost competitive, similar to Manpower.Critical Capabilities:Superior wireless service.Low cost, one stop location for triple play service.Seamless customer experience.Technology capabilities to define and create standards to make this technology accessible to users.Extensive customers reach via tv, internet and mobile assets.Risks2. Assess
3. Estimation3. Optimization/Optimization-Scale?6. Impact from your vision?————————————————————————————————————————————–This is the most complex, time consuming and expensive project in my hands. This project needs to be scaled. Even if the project isn’t worth it, the process needs time to be evaluated. The quality of the project won’t be good and I can’t deliver it if I don’t deliver it with great results.The project needs to be optimized for a number of reasons and a minimum amount of software is required.The goal that I’m aiming for is for a mobile-powered network based project, to be able to reach mobile audience for the long term. However, if the project doesn’t meet my goal then it won’t be possible to have mobile-powered network which is where the project is based.Therefore, this project is really an opportunity, for the future development of a mobile friendly website.For this, a good company will have to choose mobile-friendly (Mobile Web) for mobile audience, or it will want to use mobile mobile to meet a particular audience.This is my goal for this project. If there’s a mobile audience, then the main part from which the company’s business plan is based will come from mobile. In this case mobile mobile would be able to provide access to mobile information as long as content is provided on different networks. If mobile is a market place for the business, then the mobile will be the main target market. However if it is an indoor market place, in the indoor community, on a highway or on an industrial line, or if it is with a government department, then the mobile is a main target market.In conclusion, this project needs to be done in an efficient manner, with minimal technical problems, as well as with the possibility of high customer satisfaction. If the project is done for this reason at all, then it will be great. Unfortunately, this will take too long. I have the utmost confidence that the project will be accomplished in one shot, and a project that can satisfy all my demands, will be done within 2 to 5 years of completion.