Caravan Resort Project
[pic 1][pic 2][pic 3][pic 4]BUSINESS PLAN“CARAVAN RESORT”4/15/2016INSTITUTE OF BUSINESS MANAGEMENTGroup MembersMahira Hafesjee 14259Yumna Shoaib 14496Ali Jumani 14424Usman Imtiaz 9261[pic 5]ContentsIndustry Analysis Market Potential Porter’s five forces SWOT analysis Threats Opportunities: Strengths: Weaknesses: Competition Analysis Marketing Plan Company Description
Services: Segmentation Personality: Values and Lifestyle (VALS): Targeting Positioning: Product: Vehicle. Place: Pricing: Promotion Digital Out of home marketing tools: Organizational Plan Background of the Partners: Roles and Responsibilities: Financial Plan Total Vehicle Cost Partnership Deed/ Agreement Future Plans Appendix: Marketing Research Results