Business Plan
Essay title: Business Plan
Executive Summary
The Conception.
Innovative, creative and consistent MultiMedia marketing strategies are now a necessary tool of trade, no longer just an add-on, rather a medium on which to compete globally, reach more customers, and build new relationships.
Today, advances in technology and design are providing many opportunities for new and existing businesses to re-invent themselves and their marketing strategies.
Flayvid has emerged out of the increasing need for a provider of a complete sweet of integrated MultiMedia marketing services to businesses and individuals, initially within Victoria. We can foresee that demand for our unique service will be required nationwide and possibly beyond.
The Competitive Market.
Currently there are many businesses offering independent media marketing services, or a small range of MulitMedia services, however, few offer a complete solution.
Research suggests that because the field is relatively new, there are very few businesses in Australia offering a complete range of MultiMedia marketing services to meet the imminent market demand.
This enables a well-conceived business to combine a conglomerate of these services and secure a forefront position in the field of cross media production and promotion.
The Past.
David Wallace, Cameron Entwistle, Nick Goceva and Matthew Ware are the founding members.
The members have been generating client bases in their own related businesses since 1999, previously, the members enjoyed mild success in their own businesses, and have been limited only by capital and available time.
The potential for a complete media solutions provider was realised while operating these two independent part time businesses, one with backgrounds in Video Production and Photography, the other in Internet Development, Management Consultancy and Graphic Design.
The Company.
Flayvid is currently in development stages before the business has it’s first public launch. While the business has been approaching clients and accepting new contracts for work to be completed under the Flayvid banner, no monetary transactions have yet been made.
The members decided to form a strategic partnership to -:
increase the level of service they can offer to their customers
increase the marketing and advertising potential
increase the sales people
save time and money on employing staff
enable offering more back-end/up sell products
increase the number of skilled people working on the same projects
sell to a larger target audience
combine the strategic thinking; and
seize a market opportunity.
The Position
Flayvid’s coordinated marketing program, professional image, attention to detail, strategic vision and understanding of the client’s needs sets the business apart from the competition.
The People.
Flayvid operates