Mazapaslauga.Lt – Case Study – Mykolas Navickas
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Mazapaslauga.Lt
Business Plan for the website “Mazapaslauga.lt”Justina Sabonytė, Mykolas NavickasISM University of Management and EconomicsBachelor Studies. Economics programme ISM University of Management and EconomicsAssignment for Entrepreneurship, Business Plan addressed to lecturer Thomas FrankTable of ContentsExecutive Summary 51. Description of Business 72. Vision/mission statement 93. Management 103.1. Managers 103.2. Advisory Board 104. Organizational Structure 114.1. Legal Structure 114.2. Ownership Structure 114.3. Organizational Chart 115. Category/Competitive review 125.1. Direct competitors 135.2. Indirect competitors 136. Marketing Plan 146.1. Marketing Objectives 146.2. Marketing strategies 156.2.1. Target market 156.2.2. Positioning 166.2.3. Marketing mix 166.2.3.1. Brand name 166.2.3.2. Product (in our case service) 176.2.3.3. Pricing 196.2.3.4. Marketing communication 206.3. Marketing Research Program 226.3.1. Internet Survey 236.3.2. Street Surveys 246.4. Marketing Budget (1st year, 2015) 256.4.1. Promotional Plans and Programs 256.4.2. Marketing Research 266.5. Marketing Budget (2nd year, 2016) 286.6. Marketing Budget (3rd year, 2017) 296.7. Action plans 307. Operations plan 317.1. Location 317.2. Daily activities 337.3. People 347.3.1. Leadership 347.3.1.1. The General Manager 347.3.1.2. Other key people 357.3.2. Employees 367.3.2.1. Job descriptions and salary ranges 367.3.2.2. Recruitment and training 367.3.2.3. Motivational programs 377.3.3. External Service Providers 377.4. Facilities 387.5. Major suppliers of key resources 397.6. Quality Control Systems 39
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By: Mykolas Navickas
Submitted: October 14, 2017
Essay Length: 14,701 Words / 59 Pages
Paper type: Case Study Views: 316
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