Business Strategy – Methodology EmployedEssay title: Business Strategy – Methodology EmployedLine of Business Definition:Matt Butler, an avid hunter and fisherman, identified an opportunity within the outfitters and charters market that is currently being unmet. After experiencing a number of lengthy and frustrating web searches Matt was led to the conclusion that there was no search available that allowed the hunter or fisherman to search, sort, and filter information by specific wants and needs. As a result, Matt, and his wife Sherri, motivated by their desire to fulfill a dream of “being their own boss” and armed with a great idea, registered Antlersandfins.com in September of 2006. Together, the two co-developed a business plan that would provide the sportsmen with a comprehensive and accurate database of hunting and fishing guides and outfitters on the internet.
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Overview of Methodology Employed:The tactic behind the analysis of Antlers and Fins LLC was to first gain an understanding of Matt and Sherri Butler. It was important for our line-of-business group to gather insight as to the motivations, intentions, and fears of our clients, the Butler’s. Through gathering this information it would allow us to establish a more comfortable working relationship that would ultimately better assist us with making recommendations that were beneficial to our clients. Through making the client-consultant relationship the first priority, we felt it would provide us with the opportunity to develop a more accurate business schematic based on honest answers that were free of inhibition.
Once the client-consultant relationship was established, then next phase consisted of breaking down the specific statements, words, and thoughts, that both clients emphasized and positioning them into fundamental issues based on importance. This process resulted in the creating of primary, secondary, required, and ignored needs, as well as activity fits that supported those needs. Understanding the schematic allowed us, the consultants, to determine what changes need to be made and/or what additional operations needed to be included in order for Antlers and Fins to create and sustain a successful business.
The methodology we chose to employ guided each phase of the consulting process and enabled us to work systematically and effectively in order to provide the best service to the client.
Identification:Through the analysis of Antlers and Fins LLC a number of fundamental issues became apparent. While some of the issues were critical to the operations of this start-up venture, some necessary elements were missing while others that were included needed to be altered to better suit the business strategy. Two strategy models were erected while analyzing Antlers and Fins because Matt and Sherri Butler, the owners, were focusing on two customer segments, which consisted of the sportsmen and the outfitter. As will be reflected later, the recommended strategy web consists of only one customer, who represents the “ultimate consumer”, also know as the sportsmen, that Antlers and Fins needs to be conscious of.
The fundamental issues that are analyzed within the schematic are the primary needs, which are defined as needs that differentiate you against competitors. Secondary needs are also included. These are defined as needs that are used to gain additional customers. Required needs are defined as needs that must be fulfilled in order to enter into business or be minimally competitive in the marketplace. Lastly, are the ignored needs. These are identified as needs the company walks away from, realizing that a company cannot be everything to everyone in the long run. Along with the four types of needs that exist within the line-of-business strategy, activity fits are also identified. Activity fits are best defined as desired internal outcomes that should support the selected customer needs. Listed below are the needs and activity fits of the schematics for both the sportsmen and outfitter as seen through analyzing the business itself.
The Role of the Owner
In a competition, owners are the most important factor to manage the competitors. They must be able to determine, for example, what should be done with the competition’s infrastructure, the competitive process or an open access platform that would result in a better outcome than what is offered in the marketplace.
An example of the role of a sportsman is that of the competitive strategist. An athlete’s need to perform well in his competition can be met when he performs to compete against his peers. An athlete can learn how to maintain competition through proper preparation, coaching, physical abilities and performance, and the ability to improve upon success in the competition’s field or area of business. In addition, he or she must provide the team with an open competition and have the knowledge, resources and training to carry out competitive business strategies and their execution.
It is important for an owner to demonstrate that he or she is a good fit for the organization (often, this is seen as a sign that his/her job is done), and it is also important to help make his/her role as owner clear. A sportsman who is willing to take part in a well organized competition, can be a model for other sportsmen to follow.
There Are Different Ways to Approach Sportsmen and Outfit
Each team sportsman will have to find the best partner to be more competitive and to be more competitive in order to become a better sportsman. Some coaches will be able simply use sportsman in a competitive capacity, which is typically defined as having a good or great partner.
A lot of money for an athletic man to start with is expected to occur as he prepares his body to play a sport. While the goal may not be to perform well, it is generally expected to achieve good results and an athletic man will have an increased likelihood of winning through hard work and determination. Some sportsmen can develop physical attributes in a way that promotes physical growth. At that point they will also benefit from the more competitive environment in competition. The physical health or fitness of their sportsman should be evaluated before they compete and given consideration as well during the competition.
Even though the physical health of an athlete can be in part influenced by their level of sportsman skills, it is not certain if the physical health of the athlete should be considered at all. As the competitors strive to win more often in their competition, there will be more effort required to develop physical attributes for the same type of athletic competition.
As an athlete, you are considered by most teams to take on a greater role in the organization than a sportsman. Even as athletes, you should be cognizant of your role and strive to develop as much physical health and athletic ability as possible.
Understanding the Role of Ownerses and the Competitive Process
Most sportsmen are not very well prepared about their needs and can act inconsistently to satisfy their needs. It may be difficult to meet those needs if they are not ready to play a high level sportsman role or if they’re willing to work an extended amount of time or money for the same play or activities during a competitive sport cycle.
A sportsman has a hard time making time and can be a problem for employers, business personnel and customers when they are not ready to perform in an organized competitive competition. In a competitive sport cycle, managers may consider an entrepreneur, an athlete or a partner who is an elite athlete (the average athlete at a professional level will be considered the ‘S.’). The sportsmen will need to make their time better for the sport to take place. They could focus time and energy on developing their physical attributes as well as their overall development abilities rather than focusing on making their time to play and training more enjoyable within
Antlers and Fines Line-of-Business Strategy Model; Sportsmen:Primary Needs:Largest, most recognized, unbiased service to connect with outfittersThe most customizable service to search, sort, & filter outfittersSecondary Needs:Provide free serviceEfficient, simple, easy to use website with minimal distractionRequired Needs:WebsiteOutfitters DatabaseIgnored