Buster Business Plan
1.1 Introduction
Buster’s proposed to expand from a one-store to two-store operation. This business plan will represent to the details direction for implement the business program.
1.2 Company
Buster’s was established in January of 2007. The store is located in the lobby of a large office building in Platteville, Florida. Our products are a mixed bag of items. Buster’s will open the second store in the downtown office building. Our goal is give our customers more easy and convenient come to our stores shopping.
1.3 Management
Carrie Chan and Mary Lee are co-owners and will co-manage Buster’s. Carrie has worked eight years in the retail industry, including three years of manage Buster’s. She is the founder of Buster’s.
Mary has seven years of experience in finance and account. Her experience and knowledge will be favorable to handle Buster’s finance.
1.4 Financial
Buster’s will generate $300,000 in sales revenue in the first year. The attached Pro Forma Cash Flow Statement demonstrates that our gross profit margin will exceed 71%, and we will achieve break-even with sales of $18,535.
1.5 Funds Required & Use
Buster’s has investment capital total $100,000. The funds will be used to cover operating costs, opening inventory, security deposits and reserved capital.
1.6 Marketing and Sales Plan
Marketing and sales strategy will be propose to capture the new customer attention and raise the sales volume. There will force on pricing strategy, product strategy, promotion strategy, placement strategy and discount offer.
1.7 Operations Plan
Business hours are from 11:30a.m. to 7:30 p.m. Monday through Saturday. Sunday and public holiday will be closed.