Google Case Study
Table of Contents
Table of Contents
Part One
Overview about Google
Googles strategy elements
Googles strategy elements
Googles Mission
Googles Vision
Google major services
Part 2
Googles five competitors factors
Google key success factor
Googles five competitive forces
Five-forces assessment of competition
Key Success Factors in Google
Industry driving forces
Part 3
Strategic group map
SWOT analysis
Strategic group map
SWOT analysis
Part 4
Business Model
Financial Performance
Googles business model transformation
Elements of the business model:
Issues and problems
Recommendations
Our case aims at explaining some of the strategic aspects in concern with one of the leading websites specialized in helping user search about different type of information they need.
In this case we tried our best to show the strategic angles for Google search engine, taking into consideration their different business models, their competitive forces and key success factors, also we did a SWOT analysis to find their major opportunities and threats and to analyze their financial performance in comparison with their rivals.
The following questions will be discussed in further details in our study:
âś“Discuss competition in the search engine industry. What of the five competitive forces seems stronger? Weaker? What is assessment of overall industry attractiveness?
âś“ How is the search engine industry changing? What forces seem more likely to bring about major change to the industry within the next three to five years?
âś“ What are the key factors that define the successful in the industry? What are the key competencies, capabilities and resources of successful search engine companies?
âś“ Describe Googles business model, what are the companys