Hewlett-Packard Deskjet Printer Supply Chain (a)
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Case Study:Hewlett-Packard DeskJet Printer Supply Chain (A)Huaide Huang: 260791906Vikram Jadeja: 260766424Younes Mohamad: 260807438Sarah-Anne O’Connor-Savaria: 260666598Adam Segreti: 260708592 Professor Beste KucukyaziciMGCR 472-005 March 19th, 2019Introduction: Problem Analysis: What are the pros and cons of the following proposals mentioned in the case: a European factory, better forecasting, more inventory, air shipments.ProposalsProsConsA European FactoryShorter lead timeFaster response to European customers as the market was matured in early 1990 More efficient delivery to the DCCostly to build (does the demand justify this investment?) Difficult to choose locationHigher fixed and variable costs (e.g. rent, wages, equipments, etc) Better ForecastingReduces demand variability .:. Reduces inventoryPrevent additional costs for storing excess inventoriesMay be a significant investment of time and moneyForecasting method may be unreliable thus resulting in more uncertainties in the long termMore InventoryLess stock-outsInventory costs don’t appear on P&L statements, i.e. more inventory won’t affect profit, just assets/liabilitiesHigher profit as a result of higher availability (more sales)Not every location needs more inventoryHolding costsHigher production requirementsUnsold inventories might become obsolete Air shipmentsShorter lead time .:. Reduces inventory Faster reaction timeCostly Size and weight limitationWeather and safety uncertaintiesRecommendations: Assess quantitatively the air freight option relative to current operations. Just consider the products for the European market. Do not forget to consider goods-in-transit inventory (since HP owns the goods-in-transit inventory from Vancouver to Europe). Would you support to use air freight instead of shipping via sea?Use the excel sheets “Analysis” and “Cost Analysis” in HP_data file and following assumptions: •HP wants to minimize inventory while still achieving at least a 98% annual service level
Essay About Case Study And Variable Costs
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