Essay About Case Study Of Reebok International And 15I. Name Of The Company

A Case Study of Reebok International, Ltd
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A CASE STUDY OF REEBOK INTERNATIONAL, LTD[pic 1]In Partial Fulfillment of the Requirements in BA 204Administrative Process and Organizational DevelopmentPresented to:DR. ANNABELLE BUGHAOMBA ProfessorPresented by: JURELA A. BARDOQUILLOMBA Student Date of PresentationJanuary 30, 2016TABLE OF CONTENTCurrent Situation                        ……………………………………… 4Current Performance                ……………………………………… 5Strategic Posture                ……………………………………… 6Mission        ……………………………………… 6Objectives        ……………………………………… 7Policies        ……………………………………… 7Strategies        ……………………………………… 8Strategic Managers                        Board of Directors                ……………………………………… 8Top Management                ……………………………………… 9External EnvironmentSocietal Environment                ……………………………………… 9PoliticalEconomicSocio- CulturalTechnologicalTask Environment                …………………………..………… 11Internal Environment                ..…………………………………… 12Corporate StructureCorporate CultureCorporate ResourcesAnalysis of Strategic Factors        .…………………………………… 13Situational AnalysisStrengthWeaknessOpportunitiesThreatsReview of Current Mission & Objectives ………….……………. 14Strategic Alternatives and Recommended Strategy …………………. 14Strategic AlternativesRecommended StrategyImplementation                        ……………………………………. 15Evaluation and Control                …………………….……………. 15References/ Apppendix                ……..…………………….……….. 15I. NAME OF THE COMPANY: REEBOK INTERNATIONAL, LTDA. CURRENT PERFORMANCE1. COMPANY PROFILE1890 Joseph William Foster developed cleated running shoes.1895, he joined with his sons and founded a shoe company named J.W. Foster and Sons.1958, two of the founders grandsons started a companion company that came to be known as Reebok International, named for an African gazelle, which means “A Company on the Move”1979, Paul Fireman purchased exclusive distribution rights in North America, Reebok USA. Fireman introduced three new shoes to the market at $60.By 1981, Reeboks sales exceeded $1.5 million when Reebok debuted the Reebok Freestyle aerobics shoe, the first athletic shoe designed for women.  Reeboks sales were $13 million. Started production facilities in Korea.1985, merging of Reebok Int’l and Reebok USA to Reebok International Ltd.1986, Reebok made its first strategic acquisition of The Rockport Company. 1987, acquired Avia Group, Int’l1989, acquired Ellesse USA,Inc.1993, Reebok sold Ellese USA, Inc and Boston Whaler Inc.1997, Reebok products were available in 140 countries.1995, revolt of shareholders that owns 15% of the stocks and they resigned.In 2001, Allen Iverson became the endorser.2004, Reebok acquired official National Hockey League sponsor the CCM.2006, Reebok acquired Adidas.[pic 2]CURRENT SITUATION2. PROBLEMSBacklog orders due to independent untimely deliveriesUnanticipated shift of consumer preferenceInaccurate forecast in consumer demands The risks of doing business abroadIntellectual property rightsDeferred tax assetsCosting problems Substantial DebtInflation 3. PLANS        Continue to create fashionable, high quality products, that at all times will meet and exceed customers’ expectations.Communicate marketing themes and relevant messages that speaks directly to marketing segments.To work with retail partners and ensure availability of all products at all retail stores globally.Close coordination with international headquarters and distribution network.Enforcement of import quotasSurveillance of working conditions abroad.Imposing anti-dumping duties in raw materials.To monitor strict compliance of factory suppliers in Asia.4. SALES PERFORMANCEa. Athletic Footwear IndustryExhibit 5: Industry Retail Sales, in Billion Dollars1998199920002001Change2000- 2001Men’s$8.470$8.037$8.236$8.541+3.7 %Women’s   3.951   4.194   4.486   4.418-1.5 %Children’s  2.332   2.327   2.394  2.461+2.8 %TOTAL$14.753$14. 558$15. 115$15. 420+2.0 %b. Industry retail sales are shown by category from 1999-2001Exhibit 6: Industry Retail Sales by Category in Billion DollarsCategory199920002001Change in 2000-2001Running$ 4.076$4.383$ 4.549+ 3.8 %Basketball   2.606   2.524   2.822+11.8 %Cross- training   2.126   2.282   2.220-2.7 %Walking   1.267   1.224   1.218-0.5 %Athleisure   1.121   0.937   0.971+3.6 %Recreational Boots   0.466   0.922   0.802-13.0 %Hiking   0.757   0.726   0.678-6.6 %Tennis   0.524   0.469   0.571+21.7 %Sports Sandals   0.349   0.378   0.355-6.1 %Aerobics   0.320   0.227   0.216-4.8 %Other   0.961   1.043   1.018-2.4%