Case Study Teldio Communications – Case Study – maddsvt
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Case Study Teldio Communications
Strategic Objective:To continue a strong partnership with Zonith and with their help push to new geographic regions like Europe. With Zonith already established in Europe would help us achieve our sales objectives and take our technology global. External Analysis:General EnvironmentA digital radio telephony system specifically designed to allow digital two-way radiosCan make calls to internal extensions in their corporate network or the outside worldTwo-way radios provide instant, secure, private and cost effective communication in any environmentIndustry EnvironmentMotorola is the only carrier that has the two-way technology.Ideal for corporate networks that want instant communication on a one to one baseThe technology cannot be easily imitativeVertical markets like hospitality, retail and transportation are ideal for using this applicationManufacturing is covered in Mainland China, Hong Kong and Taiwan leveling its huge production capacity and lowering costs to secure a bigger share of the international market.Competitive EnvironmentNo real competition as of yet , but with new devices and technology changing every day, competition will soon be hereCell-phones and Wi-Fi telephony networks are creating solutions to talk instantly , private and secured going through secured networks Internal Analysis:ResourcesBuilt as a platform application This product allows digital radios to communicate with phones while accessing familiar telephony features. The RBX +Plus unlocks a variety of advanced telephony featuresThe Motorola MOTOTRBO digital radio has turned the regular two-way radio into a cell phone that enables employees to communicate with the outside worldCapabilitiesRBX +Plus is a software application installed on a server which connects two-way radios to the world of telephonyCapable to adapt to all telephone infrastructures, such as corporate phone systems, cellular networks and internet service providersCore CompetenciesOnly way for a corporate network to talk one to one on a device instantly that is private and secure. No more cell towers or noise distractions. Digital two-ways run on a different range with very little noiseLong distance is not a factor with the two-way technology. Signal is just as strong from someone in the office to someone in Europe on a sales trip.SWOT Analysis:StrengthsOnly digital two-way technologyInstant way to talk one on one with any corporate entity in the networkCost effectiveWorks on a digital base not an analog, which gives more coverage around the worldWeaknessesOnly a few providers offer this technology compared to regular phone systemsMust have a phone that is equipped with the digital two-way technology. The IPhone is an example that doesn’t offer this service, but is one of the most popular phones on the marketOpportunitiesDevelop a market in Europe and the Middle EastIntroduce this technology to other phone manufacturers like Apple and SamsungThreatsWifi network on any handheld phone that can create instant one on one communication.Not going global could cause the technology to not reach its potential and eventually the technology will be outdated and a new mouse trap will be created.Strategic Options/Alternatives:AlternativeProsConsFavorability (/10)Option 1Partner with Zonith and use both companies strengths to push to other geographic regions and go globalCan create a strategic plan using both companies strengths and work together rather than againstZonith is already established in Europe so the transition to open a market would be smoother with less obstaclesEurope and the Middle East might be too big for both companies to handle with-out separatingOne company might want to go another route which could cause problems in the work place8/10Option 2Teldio and Zonith could divide and conquer the geographic markets Both would have common ground on different geographic regionsTake less time to build sales in the European and Middle Eastern marketsBoth would have strategic plans to execute and wouldn’t cross channelsCould create unwanted competition among each company.To many decision makers and communication could be broken down due to lack of organization6/10
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By: maddsvt
Submitted: December 11, 2015
Essay Length: 911 Words / 4 Pages
Paper type: Case Study Views: 306
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