Doing Business in China
Essay Preview: Doing Business in China
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SWOT Analysis:
Strengths
Well-known brand identity and image
Majority market share
Recognized for Quality and Service
Low Employee Turnover
Employee Satisfaction due to competitive compensation and benefit packages
Global presence
Focus On Customer Satisfaction
High Visibility Locations
Innovative – extensive R&D for Equipment/Technology
Convenient
Drive-Thru Stores
Comfortable Ambiance
Internet Access (Wireless)
Non-smoking Areas
**Workable marketing strategies that made thecompany well know before venturing to China
**Had join venture with other famous brand, for exampleîMACDONALSî to market Starbucks brand
**Cash Flow
Investors —–Starbucks committed to their investor with a goodreturns, this had attracts more investor in.Starbuck was financial strong and stable beforemoved to China market.
Cash—–Cash been managed properly for furtherdevelopment/RND on the product and also thetechnology improvement
Weaknesses
Over-saturation of the market
Expensive Products
Lack of diverse music selections
Reliance on beverage innovation
Financial Problems in some international stores
Government regulations and relations
Seasonal fluctuations in sales
Over-Reliance On Domestic Stores
Negative corporate image in Ecuador due to relations with coffee growers
Lack of expansion
Lack of customer acceptance of new products in existing and new markets
Non-smoking Areas
Opportunities
New Market Opportunities Internationally
Franchise Opportunities
Health drinks
Organic drinks
Energy