Fuji Japanese Restaurant
Essay Preview: Fuji Japanese Restaurant
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History
Founded in the year 2003, the first Fuji Japanese Restaurant was created in an era where Japanese food is not so popular and consumers felt that Japanese food were expensive. Fuji Restaurant became a restaurant that created awareness on the different types of Japanese food that can be purchased at an affordable price. After the popularity of the first branch in Central Plaza Lardprao, it has expanded its branches to other locations such as Siam Center, MBK, The Emporium, Siam Paragon and other Central department store branches. Fuji restaurant has a variety of dishes in their menu ranging from Set Lunches, Sashimis and Sushis, Ramen noodles, Soup dishes, Thai salad and desserts.
Destination
Destination product line is a category of product that is very outstanding in term of performance and that has more selection than other stores. Destination products are things that you go for that store. Destination products of Fuji Restaurant are Japanese food such as set lunch, sashimis, ramen noodles, and sushis. At Fuji restaurant, customers would go there to eat set lunch, sashimis, ramen noodles, and sushis.
Routine
Routine product lines are things that you can buy from anywhere. Routine products of Fuji Restaurant are drinks such as green tea, soft drinks, water, etc. When customers go to eat some Japanese food at Fuji Restaurant, they would eat drinks as a routine product.
Seasonal Product
Seasonal product lines are products that are offered during a certain time period and not all year round. Seasonal products of Fuji Restaurant are usually special types of raw fish that comes during the high season of production such as the Sanma fish, special Toro fish, Alaskan King Crab. Other seasonal products might also be the type of fish that are available in the regular menu but concocted differently. Fuji restaurant has a special menu created for each promotional period and it is also known for their wide selection of one type of fish or meat selection into dishes created in different manner such as steamed, fried, poached, boiled, etc.
Convenience
Convenience product lines are product groups that customer did not expect them to be in the restaurant. However the restaurant has these groups