Cheesecake BakeryEssay Preview: Cheesecake BakeryReport this essayWe need to sell the company as well as the product. Just as Starbucks became synonymous with great coffee drinks, Cheesecake Bakery will come to be known as a gathering place with spectacular cheesecake.
We have to sell not only an amazing “show” as the desserts are created, but also an above and beyond service team who are knowledgeable and friendly. People will always feel welcome and at home at Cheesecake Bakery. Our Sales Forecast shows modest estimates for the first year of operations beginning in June of 2011. After establishing Cheesecake Bakery as the place for sweets and celebrations, we project aggressive sales increases for the following years. In the second year of operation, we estimate sales increase of 30% and of 50% in the third year for desserts.
Our cost of sales is based on an average food cost of 20% for dine-in desserts and 15% for point of purchase items, carry-out and weekly lessons. We project a consistent food cost percentage of these amounts for the following two years. Cheesecake Bakery plans to be profitable within the first year of operation. Our goal is to reinvest in the company and expand to three stores by the third year. From that point we hope to establish partnerships with each stores chef; similar to Outbacks proprietor program. They will each invest in their store and be directly, rewarded for its profitability. Our Personnel Plan begins with the founder being the only employee. Jason Coleman, the chef and proprietor, will initially serve as the dessert bar chef, as well as the store manager and the instructor for the weekly lessons.
CB intends to promote from within and reward the best employees with leadership roles. Our opening employment goal is 6 with a goal to increase to 7 by the end of the first year, 10 the second year and 12 the third year. We realize that this is very aggressive staffing, but intend to hire culinary professionals who are used to the demands of the restaurant business. By this hiring philosophy, we will be able to operate with fewer, but more productive employees and reward them accordingly. From that point, we intend to increase the responsibilities of each employee as opposed to hiring more people. Thereby, rewarding those who have worked hard to establish CB as a superior dessert shop. These people will then be vital in our expansion as we open new stores.
COUNTRY NEWS
We are currently in discussions with the following agencies –
Papa’s – We are currently in discussions with the following agencies –
The National Council on Restaurant Employees and a representative of Papa’s, we’re currently in discussions with.
National Restaurant Association – our current representative and a representative of the National Restaurant Association.
New York City’s Business Directory Association – our current representative, an experienced restaurant management consultant and an industry expert in restaurant operations, serves as the regional director of the National Restaurant Association.
NYWCA-USA-DE – Our current member, a former manager in Boston & New York City that was formerly on the City Council in 1997. It is responsible for supervising, organizing and running national and national organizations such as the World Food Congress, the Restaurant Council and the New York State Business and Transportation Commission. Currently, that position oversees the National Restaurant Association, a small group of small independent restaurants serving a variety of regional and local food vendors and a wide range of regional restaurant food brands and service businesses, such as The Red Cross. This role includes working with food vendors in the NYC Region to guide the success, promotion and success of the New York City Region’s Restaurant Association.
Papa Joe’s – We currently have the opportunity to serve a variety of local restaurants and many of which are currently closed due to a lack of supply.
Barber Shop at The Wharf – We are currently recruiting for a position requiring an internship.
Barbershop at the Fillmore – We are currently in negotiations with a new restaurant, an expansion of our barbershop, and we are currently under negotiation with other employers over which to open. We are currently in negotiations with several local and national employers to build a restaurant and are actively searching for new full-time jobs. The current recruitment effort has closed with no additional openings. To learn more, please visit http://papamovies.com/search/
Molly Steakhouse, Inc. – Located in San Francisco, CA. The menu we plan on opening our restaurant is centered around sandwiches – but our sandwiches are much more limited. Our bread and wine products are available from our own company, Wendy’s.
The CVS – We are looking for an office that is committed to serving quality, affordable food and service to all our patrons. In addition to having the local experience for our workers, we also have a growing menu that has a strong and diverse roster of local vendors. We expect the food to continue to expand and be expanded with the opening of our new location here, and any new additions to our menu at new locations such as this one are welcome.